Analyst, Influencer Marketing

About the Role:

Digital Marketing is a critical part of every consumer journey, but many companies only measure its impact on their digital outcomes. Our approach to digital marketing at Ovative Group can’t be found anywhere else. We measure and optimize at the enterprise level, both online and offline. Our clients are household names that span multiple industries, including retail, healthcare, education, CPG, and hospitality. 

Our approach to Influencer Marketing at Ovative Group is very different than the industry average. We’re looking for a talented, performance-oriented individual with an incrementality mindset, eager to learn our adaptation, push boundaries, and share their perspective with the team. As a member of Ovative’s Paid Media team with a focus on Influencer, you’ll concentrate on delivering marketing results for the Influencer channels while leveraging best in class measurement solutions across clients. 

As an Analyst on the Influencer Team, you’ll learn how to lead strategy and manage execution of Influencer campaigns. You’ll be expected to learn and contribute to Ovative’s differentiated approach to Influencer marketing, stay abreast on Influencer Marketing trends, creators, and platform tools, and to leverage them to help deliver client success. In addition, you are encouraged to streamline internal processes, drive projects that push the channel & O/g forward, tell clear, concise stories leveraging a multitude of differing data sources. 

Responsibilities of an Analyst, Influencer Marketing:

• Cross-functional strategy & thought leadership: 

• Act as a subject matter expert for Influencer strategies by continually evolving Ovative’s approach to best practices, vetting and partnering with new technology companies, managing planning and execution tools, and staying on top of emerging trends 

• Develop and drive forward multi-channel digital media strategies and roadmaps aligned with client program growth goals 

• Understand and find synergies across digital channels within the client mix in partnership with other team members 

• Performance media management & execution: 

• Build Influencer strategies for clients and lead tactical planning and execution 

• Lead day to day management and optimization of marketing campaigns with exceptional execution 

• Program and campaign planning, strategy and plan documentation 

• Clearly defined objectives, tactics and metrics 

• Custom analysis, reporting and insights 

• Influencer agreements, billings, transaction inquiries and compliance 

• Client communication regarding all elements of influencer programs 

• Partner with our in-house measurement team to develop industry-leading measurement capabilities 

• Create proactive communications and POVs for internal teams and clients regarding Influencer opportunities and other digital media topics 

• Source, vet and manage influencer relationships directly and with talent management agencies to facilitate contracts, campaign tracking, build creative briefs, facilitate content approval and post-campaign reporting 

• Client relationship management: 

• Seek to understand the client’s business/industry and understand how their work connects to the broader project and client goals 

• Lead development and delivery of client-facing solutions, including: 

• Clearly defining program objectives, tactics and KPIs 

• Developing and delivering client communication 

• Build strategies for clients and lead tactical planning and execution 

• Effectively manage & grow client relationship and establish trust and credibility 

• Strive to be the best interaction of the client’s day 

• Team leadership and employee development: 

• Manage work independently with initial direction from manager 

• Regularly speak up, ask questions and express your POV 

• Support and mentor new Ovative team members 

• Foster a culture of open communication and 360-degree feedback 

Requirements: 

• 1+ year of experience directly responsible for enterprise level digital media programs 

• Exceptional attention to detail paired with the ability to execute quickly & thoughtfully 

• Proactive and able to develop rapport and positive working relationships with team members, clients and publishers 

• Solid analytical background demonstrating the ability to understand business problems, analyze trends, draw conclusions and make actionable recommendations 

• Proven track record of success driving strong positive results through digital marketing programs  

• Sound conceptual and analytical problem-solving skills 

• Strong verbal & written communication skills and client management skills 

• Ability to work independently and drive efforts from start to finish 

• Passion for social media and influencers, including experience using Instagram, TikTok, etc 

Preferred:   

• Digital agency experience or digital lead on the client-side 

• Previous experience in performance marketing, retail, eCommerce, etc. 

• Early adopter to new social media platforms and influencer marketing trends 

• Have a basic understanding of influencer pricing, engagement, and industry benchmarks