Associate Director, Paid Search

 Direct Agents is looking for an experienced Associate Director, Paid Search to lead client accounts, deliver standout campaigns, and build impactful relationships. The ideal candidate is a results-oriented problem solver with a passion for data-driven performance marketing and a desire to achieve and exceed client goals. 

This NYC based role has a competitive salary range of $105,000 - $115,000, depending on experience, with annual compensation reviews based on performance. Potential bi-annual bonus pay is based on company and individual performance.

The Role

We’re looking for an Associate Director, Paid Search to lead the strategy, execution, and growth of high-impact paid search programs across a portfolio of performance-driven clients. This role requires deep hands-on experience in Google Ads, including Performance Max, and the ability to lead both day-to-day execution and long-term strategy. You’ll manage a team of search specialists, act as the senior point of contact for clients, and help evolve our SEM capabilities to stay ahead of platform and industry changes.

Key Responsibilities

• Own strategy and execution of paid search campaigns across Google and Microsoft Ads, with a strong command of Performance Max, Shopping, Search, and YouTube for Action.

• Client leadership: Serve as the primary strategic lead for multiple clients, translating business goals into performance marketing solutions and owning all communications and presentations.

• Platform expertise: Build, optimize, and analyze campaigns hands-on, ensuring performance goals are met while mentoring others on best practices and emerging trends.

• Team management: Lead and grow a team of paid search managers and analysts, fostering collaboration, ownership, and growth.

• Innovation & testing: Design and manage testing roadmaps, bidding strategy evolution (e.g., broad match, value-based bidding), creative performance, and cross-channel integration.

• Performance analysis: Develop actionable insights from data to drive account growth and improve ROI. Deliver clear, strategic reporting and recommendations.

• Collaboration: Partner with cross-channel media leads, creative, CRO, and analytics teams to support full-funnel performance and unified marketing strategies.

What We’re Looking For

• 5–7+ years of hands-on Paid Search experience, including direct experience managing Performance Max and Smart Bidding strategies.

• Proven success leading multiple search accounts simultaneously in an agency or fast-paced environment.

• Experience with eCommerce, lead generation, or B2B marketing in direct-response models.

• Strong team leadership and people development experience.

• Excellent communication and client-facing presentation skills.

• Proficiency with tools including Google Ads, SA360, Google Analytics (GA4), and Looker Studio. Experience with feed management tools (e.g., Feedonomics or GMC) is a plus.

• Strong analytical thinking and problem-solving skills. SQL and scripting knowledge a plus but not required.

WHY DIRECT AGENTS

Work-Life Balance

• 4-Day Work Week: Join our innovative pilot program designed for sustained productivity and well-being
• Flexible PTO: Up to 24 days annually based on seniority, plus paid birthdays and volunteer days
• Family Support: Comprehensive paid parental leave and family-friendly policies

Comprehensive Benefits

• Premium Healthcare: Full coverage options including One Medical, KindBody, and mental health support
• Wellness Perks: Citibike membership, fitness reimbursement, and wellness programs
• Community: Dog-friendly office, team events, and an inclusive culture that celebrates diversity
• Modern Tech Setup: MacBook Pro and premium software tools

Innovation & Growth

• AI-Driven Innovation: Harness AI-powered workflows to optimize strategies and drive impactful results
• Future-Forward Tech: Access proprietary tools like Kanopy AI and custom GPTs for advanced marketing solutions
• Career Development: Shape your path through mentorship, training programs, and direct access to leadership
• Industry Impact: Contribute to thought leadership and strategic initiatives that drive agency innovation

Outstanding Environment

• Work with premier brands like Marvel, NBA, and NYSE while maintaining boutique agency creativity
• Direct Agents is proud to be an equal opportunity employer. Join us in shaping the future of digital marketing!