Associate Lifecycle Marketing Manager

About the Company

Fanatics Collect is a global product and technology group dedicated to revolutionizing the world of collectibles. Every single day our team of experienced product leaders, engineers, and operators obsesses over how to create the ultimate collector experience with our products:

• Topps.com, the direct to consumer ecommerce platform of the Topps brand
• Fanatics Collect, the most trusted and dynamic collector focused marketplace
• Our collector focused live shopping platforms, Fanatics Live and Voggt

We have the unique advantage of being backed by Fanatics - the world’s largest sports merchandiser, with more than 900 global sports relationships, 90+ million reachable fans, and exclusive licensing deals with the MLB, NFL, and NBA among many others - but we’re a nimble, ambitious team building products from the ground up.

If you're passionate about building world class products and share our love for sports fans and collectors, Fanatics Collect offers an exciting opportunity to be part of a dynamic team creating the future of collecting.

About the Role

We are seeking an Associate Manager, Lifecycle Marketing to lead the execution and performance of cross-channel campaigns spanning email, push, and in-app messaging for Fanatics Live, Collect, and Topps in the US. This highly hands-on role involves campaign production end-to-end—from HTML development through QA, deployment, and post-send analysis.

Ideal for a technically skilled, detail-obsessed marketer with a builder’s mindset, this position is crucial to scaling our lifecycle marketing efforts. You’ll be instrumental in bringing campaigns to life with precision and speed, while helping to elevate our communication strategies for collectors worldwide.

Responsibilities

• Build and deploy cross-channel lifecycle campaigns using HTML/CSS and dynamic templates.
• Manage message setup and targeting in platforms like Braze.
• Perform rigorous QA across devices and channels to ensure flawless execution.
• Coordinate push and in-app messaging across iOS, Android, and web, resolving rendering and delivery issues.
• Own workflows across campaign planning, asset management, QA checklists, and compliance monitoring.
• Support ongoing optimization efforts via A/B tests, timing experiments, and campaign analysis.
• Collaborate with cross-functional teams on campaign strategy and delivery milestones.
• Maintain operational systems, including tagging structures, segmentation logic, and campaign logs.
• Monitor performance post-send and assist with performance recaps to inform future strategy.
• Contribute to evolving lifecycle marketing SOPs as we scale globally.

Qualifications

• 2–4 years in lifecycle or CRM marketing, with hands-on campaign execution experience ideally with Braze.
• Proficiency in HTML/CSS for building and editing email campaigns.
• Strong understanding of segmentation, dynamic content, tracking parameters, and compliance regulations (CAN-SPAM, GDPR).
• Familiarity with push and in-app messaging best practices.
• Meticulous attention to detail and high executional standards.
• Demonstrated ability to work independently and thrive in a fast-paced environment.
• Bonus: Experience with Airtable/Notion, loyalty messaging, or a personal passion for sports or collectibles.

The salary range for this position is $77,500 - $95,000, which represents base pay only and does not include short-term or long-term incentive compensation. When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training.

Ensure your Fanatics job offer is legitimate and don’t fall victim to fraud. Fanatics never seeks payment from job applicants. Feel free to ask your recruiter for a phone call or other type of communication for interview, and ensure your communication is coming from a Fanatics email address (including @collectfanatics.com). For added security, where possible, apply through our company website at www.fanaticsinc.com/careers