Business Analyst (Microsoft Dynamics)

At Mattamy Asset Management (MAM), everyone has an important role to play in our shared success. Developing thoughtfully planned communities is complex work and our diverse teams come together to deliver on that mission in every aspect. We are thoughtful planners, precise project managers and practiced subject matter experts. And in each area of our evolving business, we are trusted to drive results. Here, your opinion will be invited, and your contributions will count. You’ll be surrounded by caring people who encourage you to be exactly who you are. You’ll grow in your area of expertise, learning alongside committed colleagues. With a relentless focus on industry leadership and a deep commitment to sustainability, we’ve got big plans for the future – and for you.

Learn more about what makes working at Mattamy special and our award-winning culture.

What we offer

We are seeking a Marketing Business Systems Analyst to join our collaborative and fast-paced IT delivery team, responsible for ensuring the successful delivery of fully tested and functional Microsoft Dynamics 365 Real Time Marketing solutions and eCommerce platform solutions. This includes Dynamics 365 Marketing (Real‑Time Journeys), Customer Insights – Journeys/Data (CI), Power Platform, consent & preference frameworks, website and eCommerce applications, analytics, and integrations that support Marketing’s lead generation, nurture, engagement, segmentation, and compliance activities.

In this role, you will collaborate closely with Product Owners, Developers, QA Testers, Data/Analytics, Business Subject Matter Experts (SMEs), and Marketing Leadership to translate business needs into effective, scalable, low‑customization platform solutions.

What you’ll do

• Conduct structured discovery with Marketing, Digital, and eCommerce SMEs to document current state processes, pain points, data dependencies, and desired outcomes.
• Translate business needs into clear, testable functional requirements, aligned with internal requirements processes.
• Identify process opportunities using Real-Time Marketing capabilities such as trigger‑based journeys, natural language segments, and contact point consent.
• Define measurement requirements (KPIs, attribution approach, funnel reporting) for campaigns, journeys, and website initiatives—especially those tied to conversion and revenue outcomes.
• Ensure requirements align with IT Delivery standards (e.g., minimizing customizations, aligning with OOB RTM architecture).
• Partner with Developers and the Technical team to assess feasibility, clarify logic, and ensure alignment to Real‑Time Marketing.
• Participate in internal solutioning discussions and review functional/technical solution documents.
• Serve as the functional bridge between website/eCommerce teams and CRM/Marketing Automation, ensuring business outcomes are supported end-to-end.
• Create and refine User Stories in Azure DevOps; ensure well‑structured user stories and acceptance criteria.
• Validate delivered functionality through hands‑on testing in collaboration with QA.
• Provide Level 3 functional support for Real‑Time Marketing, Customer Insights, segmentation, consent, preference center, and campaign execution tools.
• Troubleshoot Marketing journeys, triggers, personalization, data issues, and CI integrations.
• Partner with Data/Analytics to ensure accuracy of KPIs, attribution, customer profiles, and dashboards.
• Recommend configuration-based optimizations to improve deliverability, compliance, and performance.
• Ensure Marketing team uses platform capabilities efficiently (email templates, personalization, assets, events, landing pages, A/B tests).
• Communicate constraints, recommended approaches, sequencing, and impacts in a clear, collaborative manner.
• Facilitate demos, working sessions, and training for business users as new RTM capabilities roll out.
• Support Marketing Leadership with insights into platform readiness, dependencies, and release planning.

What you bring

• BA Business, Technology, Marketing or another related field
• 5+ years of experience working with marketing technology platforms (CRM/Marketing Automation/CI/CDP) and web experiences.
• Hands-on experience with Dynamics 365 Marketing (Outbound + Real-Time) or similar enterprise marketing automation tools.
• Strong understanding of segmentation, customer insights, customer journeys, lead lifecycle, and attribution.
• Proficiency with requirements gathering, process mapping, and functional documentation.
• Experience using Azure DevOps for request management and visualization.
• Experience collaborating with developers, QA analysts, and product owners in an Agile-focused delivery.
• Ability to translate business insights into actionable platform configuration.
• Strong analytical and problem-solving skills.
• Excellent verbal and written communication skills suitable for business and technical audiences.

Bonus points

• Familiarity with enterprise data architecture and integration patterns.
• Experience working in the Homebuilding industry.

Compensation

The expected base salary range for this position is $57,500 - $87,500. Actual pay may vary depending on your job-related knowledge, competencies, and skills. We recognize that exceptional situations may fall outside this range, and we encourage all interested candidates to apply.

You are also eligible to participate in Mattamy’s annual bonus program which gives you the opportunity to increase your total compensation if business and individual goals are achieved.

We encourage applicants who meet most of the role requirements to hit that submit button and apply! It’s okay if you don’t have 100% of the requirements. If you’re the right candidate, we’ll help you learn and grow.

Who we are

Mattamy Asset Management (MAM) is the parent company of Mattamy Homes Canada and Mattamy Homes U.S., which together make up the largest family-held homebuilding platform in North America.

Be yourself. We want it that way.

At Mattamy, we're passionate a​b​​out creating and promoting a diverse and inclusive environment where everyone ​can do their best work. Diversity and inclusion are important to the work we do to support our homebuyers, colleagues, and communities. From how we build our teams to cultivating our leaders, we're on a journey toward a welcoming, barrier-free culture for everyone. ​​​​

Mattamy Asset Management is committed to providing accommodation for people with disabilities. If you require accommodation through any aspects of the selection process, please notify us on your application and we will work with you to meet your needs.

Qualified applicants will be contacted directly by the Talent Acquisition team.