Content Marketing Specialist

About Clear Touch

Founded in 2012, Clear Touch Interactive, Inc. is a company that focuses on innovation. headquartered in Greenville, SC is a leading US global manufacturer of interactive touch panels and accessories as well as digital signage displays and solutions for education, government, and business. Clear Digital is our sister brand that specializes in digital signage solutions. We have a diverse team of implementation specialists, product development, sales, marketing, and administration staff that house tech-savvy go-getters with a passion for interacting differently. 

We believe in the power of human connection. From the classroom to the board room, and professional spaces in between, we work with each other and our customers to achieve that goal. Our company has been recognized as one of the fastest-growing startup companies in South Carolina and continues to make ways of being named one of the best companies to watch out for in our industry. 

At Clear Touch, our people are our greatest assets, and our culture is what makes us thrive. We love finding creative ways to have a little fun while we’re accomplishing our goals. Our unique family atmosphere here extends to our resellers and customers as well. Our team shows up every day committed to finding the next innovative solution. Thanks to their dedication and hard work, we have been recognized as one of the “Best Entrepreneurial Companies in America” by Entrepreneur Magazine. 

For more information about our company, visit our websites: www.getcleartouch.com/ and https://www.getcleardigital.com/ 

SUMMARY

This position is an in-office position and is classified as an non-exempt (hourly) employee and will report to the Marketing Manager.

What are we looking for?

We are looking for a versatile and strategic Content Marketing Specialist who fits our collaborative culture with a heavy emphasis on product marketing. You will be responsible for producing deliverables that showcase our products, ensuring that every piece of content—from website copy to sales collateral—effectively bridges the gap between our technical innovation and the customer’s specific needs. In this role, you won't just write; you will analyze product features and translate them into "why it matters" for our Education and Corporate buyers.  

You will be overseeing the following essential responsibilities:

• Create high-utility assets, including technical blog posts, one-pagers, battle cards, feature-benefit matrices, and other resources as needed 
• Create sales enablement materials and assets to support internal marketing campaigns to the sales team and external partners
• Tailor content to specific targeted markets and verticals (e.g., K-12, Higher Ed, Corporate, Athletics), ensuring the content speaks to the unique pain points of each audience
• Build and update blogs within WordPress, optimizing for search terms that reflect buyer intent
• Partner with the Product and Engineering teams to transform technical specifications into user-friendly "How-To" guides and feature articles
• Utilize Jira to manage your production pipeline, ensuring product launches meet strict deadlines and strategic priorities
• Partner with the Senior Marketing Strategist to develop high-conversion product descriptions, promotional copy, and digital ad sets for e-commerce platforms
• Assist in the strategic planning of content for both Clear Touch and Clear Digital brand portfolios
• Report on campaign performance, list health, and conversion metrics to the Lead Marketing Specialist
• Repurpose content created by the team into high-value content pieces that can be utilized on various platforms and at various parts of the funnel 

You will catch our attention and be our preferred candidate if you have the following:

• An undergraduate degree, preferably in Communications, Marketing, or other related fields OR 2 years of experience in the related field.
• 1-2 years experience in Product Marketing or B2B and B2C Content Marketing, specifically within a hardware or SaaS environment
• Experience with Shopify or e-commerce website 
• Strong understanding of CRM segmentation and HTML/CSS for email.
• A strong portfolio of bottom of the funnel deliverables (ex. Battle cards, one-pagers, etc)
• Excellent communication, collaboration, and project management skills.
• Ability to work independently and as part of a team.
• Ability to handle multiple projects simultaneously and meet deadlines.
• A passion for learning new technologies and trends in the interactive industry.