Responsible for the management and growth of Kroger's affiliate program. Manage and oversee all aspects of affiliate marketing, including implementation with affiliate marketing agency. Demonstrate the company's core values of respect, honesty, integrity, diversity, inclusion and safety.
- Implement, manage and grow Kroger's affiliate program
- Manage vendor relationship with affiliate marketing agency, including communication of business opportunities to drive revenue during key times of the year
- Develop and optimize the affiliate marketing strategy based on the company objectives
- Recruit and onboard new affiliate partners
- Keep agency and affiliates up-to-date on new products and program enhancements
- Manage affiliate and agency commission payout in a timely manner
- Stay up-to-date on affiliate marketing trends and identify/implement new opportunities to enhance the affiliate program
- Forecast and plan volume, revenue, and commissions
- Work with internal teams to distribute offers and promotions and remove unauthorized promotions from the channel
- Develop and produce ongoing and ad hoc reporting, analysis, and recommendations to optimize partnership performance
- Test new enhanced placements
- Must be able to perform the essential job functions of this position with or without reasonable accommodation
Minimum
- 4+ years of experience in digital affiliate marketing within an ecommerce or multi-channel retailer
- Performance-oriented marketer who has demonstrated success in developing, implementing, and optimizing affiliate or partnership marketing programs
- Advanced proficiency in Microsoft Office
- Ability to use Adobe Analytics
- Self-starter with strong interpersonal and teamwork skills
- Familiarity with affiliate platforms (e.g. Rakuten, CJ Affiliate)
- Data driven individual translating metrics into action to drive business outcomes
Desired
- Bachelor's Degree Marketing, Business or related area preferred
- Any experience sharing out business results and opportunity for optimization with internal stakeholders
- Any experience running all aspects of affiliate marketing for large retailer
- Search Engine Optimization experience
- Success working in fast-paced environment with demonstrated strong business results