CRM Manager
Malbon
Full-time
On-site
Santa Monica, California, United States
$90,000 - $120,000 USD yearly
Malbon is looking for a CRM Manager to own and scale our customer communication channels—Email, SMS, and Push—with a clear mandate: drive revenue, retention, and lifetime value through best-in-class lifecycle marketing.This role sits at the intersection of strategy, execution, and analytics.
You’ll be responsible for building thoughtful customer journeys, optimizing channel performance, and partnering closely with Creative, e-Comm, and Data to ensure every message is timely, relevant, and on-brand.
Location: Malbon HQ is based in Santa Monica, CA. We are currently operating from a hybrid work schedule of 3 days a week in-office.
What You'll Do
- Drive omni-channel retention and engagement strategies to drive growth for Malbon across North America and international markets
- Design and optimize lifecycle flows including welcome, abandonment, post-purchase, win-back, and loyalty
- Build segmentation frameworks based on behavior, lifecycle stage, and engagement
- Lead email and SMS marketing strategy, execution, and deliverability across multiple platforms
- Manage day-to-day performance of email, SMS, and Push, including automated and transactional campaigns
- Collaborate with marketing, ecommerce, creative, and external vendors to translate business objectives into CRM plans
- Plan and activate email, SMS, and Push for key brand initiatives and product launches
- Execute geo-targeted campaigns to support wholesale and field events
- Share feedback, best practices, and campaign insights with global and US marketing partners and cross-functional teams
- Analyze channel effectiveness using internal and third-party data sources to identify optimization opportunities
- Own weekly, monthly, and ad hoc channel reporting and analytics to inform tactics and strategy
What You'll Bring
- Bachelor’s degree in Marketing, Advertising, Communications, Business, or related field preferred (or equivalent experience)
- 5+ years’ experience in relationship, digital, or email marketing required
- Strong understanding of direct-to-consumer strategies and digital marketing
- Experience with Google Analytics and 3rd Party Reporting Platforms preferred
- Skilled in developing segmentation, automation, and lead generation strategies and executing at the tactical level
- Demonstrates creativity and innovation, with a willingness to dive into data and support the team
Perks & Benefits
- Benefits: Competitive plans for Medical, Dental, Vision
- 401(k) + matching
- Generous PTO policy + observed holiday calendar
- Monthly mobile/internet stipend
- Employee discount for eligible products on malbon.com
$90,000 - $120,000 a year
Compensation/Benefits
This is a full-time position with an expected salary range of $90,000-$120,000. Compensation decisions are determined using a variety of job-related factors such as skill set, geographic location, market demands, experience, and education / certifications. If we extend an offer for employment, we will consider all individual qualifications.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.