CRM Manager
Good American
Full-time
On-site
Los Angeles, California, United States
Good American is the first fully inclusive fashion brand that celebrates all dimensions of female power. Offering quality, style, and substance in every size — 00-32, we are committed to challenging industry norms by empowering all women to feel sexy and confident no matter their size or shape. The brand was launched in October 2016, by Emma Grede and Khloé Kardashian, to empower all women to celebrate their bodies with confidence by offering high-quality designs in all sizes. What started as the largest denim launch in history, has evolved into an iconic and inclusive fashion line of denim, ready-to-wear, swim, and accessories.
We are seeking a highly organized and data-driven CRM Manager to join our dynamic marketing team. This role will support the execution and optimization of our customer relationship management strategies to drive engagement, retention, and revenue growth. The ideal candidate will have a passion for data insights, email and SMS marketing, and a strong commitment to fostering exceptional customer experiences aligned with Good American’s mission of inclusivity and empowerment.
Key Responsibilities:
- Campaign Execution:
- Data Management & Insights:
- Cross-Functional Collaboration:
- Process Improvement:
- Customer Journey Enhancement:
- Coordinate the creation, scheduling, and deployment of email and SMS marketing campaigns, ensuring timely delivery and alignment with marketing goals.
- Collaborate with the creative team to develop engaging content that aligns with the brand’s voice and values.
- Assist in maintaining and segmenting the customer database to support targeted marketing efforts.
- Monitor campaign performance metrics (e.g., open rates, click-through rates, conversion rates) and provide actionable insights to optimize future campaigns.
- Work closely with eCommerce, product, and customer service teams to ensure campaigns support business objectives and reflect customer feedback.
- Liaise with external vendors and platforms, such as Klaviyo, Attentive, or other CRM tools, to enhance campaign performance.
- Identify opportunities to streamline processes, enhance workflows, and introduce automation to improve efficiency and effectiveness.
- Support the creation and management of lifecycle marketing strategies, including welcome series, win-back, and loyalty campaigns.
- Analyze customer behavior and recommend strategies to enhance retention and lifetime value.
Qualifications:
- Education & Experience:
- Technical Skills:
- Soft Skills:
- Bachelor’s degree in Marketing, Business, or a related field.
- 1-3 years of experience in CRM, email, or digital marketing, preferably in the fashion or eCommerce industry.
- Proficiency with CRM and email marketing platforms such as Klaviyo, Salesforce Marketing Cloud, or similar tools.
- Familiarity with analytics tools like Google Analytics or Tableau is a plus.
- Basic knowledge of HTML for email customization is a bonus.
- Strong organizational skills and attention to detail.
- Analytical mindset with a passion for data-driven decision-making.
- Ability to thrive in a fast-paced, collaborative environment.
- Alignment with Good American’s mission of empowering women and promoting inclusivity.
Please note that this role requires to be onsite four days a week.
At Good American, we believe that a diverse and inclusive workplace drives innovation and success. We are committed to creating an environment where everyone feels valued, respected, and empowered to contribute their unique perspectives. We welcome applicants from all backgrounds and encourage individuals of all races, gender identities, ages, religions, sexual orientations, abilities, and veteran statuses to apply.
WE ARE B CORP CERTIFIED!
As our business has grown, so has our responsibility to our community, our planet, and our operations. Being B Corp certified means we will continue to prioritize people and the planet alongside profit.