CRM Marketing Specialist

evo Purpose: To make life better by building community and igniting the adventurous spirit that lives within us all. evo is leading multi-channel retail brand that stands at the intersection of community, commerce, action sports and the outdoor lifestyle. This is personified by a distinctly curated product assortment and a creative approach to crafting highly differentiated customer experiences. We define success differently than most. Balancing our goals of (1) building an iconic brand and business (2) creating an extraordinary place and path for our employees and (3) leveraging our success to give back, helping to empower underprivileged children is paramount to evos success. We have a passion for community, sports and lifestyle, and a collective hunger when it comes to building a great company together.

The Job

The CRM Marketing Specialist is a key member of evo’s CRM team - supporting the development of batch email and SMS campaigns that connect with our customers across product categories, store regions, seasonal stories, and evo’s ecosystems. This role helps bring campaigns to life by building, testing, and deploying communications that align with our retention goals and brand priorities. 

This person blends creative intuition, attention to detail, and a collaborative mindset to support high-performing campaigns that deepen customer engagement, elevate evo’s loyalty program, and increase awareness of our broader ecosystem. 

This is an ideal role for someone who enjoys hands-on campaign execution, thrives in a fast-paced environment, and is excited to grow their skills in CRM and digital marketing.  

The Perks

• 100% paid health dental and vision
• Paid vacation time*, sick leave, 40 hours volunteer paid time off
• Paid parental leave for birthing & non birthing parents
• Retail quarterly bonus program, profit share program* and long-term compensation program
• 401k matching
• Employee discount and access to pro deals on most the products we sell
• NGEY (New Gear Every Year): a new ski or snowboard setup to use for the season
• Bike finance program and bike stipend
• Time together outside, volunteer activities, community events, ride days and annual retreat
• Flexible work schedules, remote work for eligible roles, and dog friendly offices
• Career pathing, leadership development, network development, training and performance feedback

The Opportunity

• Campaign Execution & Workflow 
• Build and deploy batch email and SMS campaigns using templates, creative plugins, and dynamic content blocks. 
• Support a smooth, repeatable campaign build process - helping to streamline production and reduce manual lift. 
• Maintain the email calendar to ensure consistent messaging across categories, seasons, and customer cohorts. 
• Work closely with the CRM and Creative teams to traffic assets, manage timelines, and ensure campaigns are built and launched accurately. 
• Collaborate with CRM Manager & Brand Managers to inform email deliverables and ensure timely creative reviews. 

Segmentation & Targeting

• Assist with segmentation and versioning based on targeting logic and audience cohorts. 
• Apply basic personalization and dynamic content to support loyalty messaging and ecosystem awareness. 
• Help maintain segmentation accuracy and file health across campaigns. 

Quality Assurance & Experience Standards

• Execute QA processes to ensure content accuracy, segmentation integrity, and rendering across devices and email clients. 
• Help ensure all communications meet evo’s standards for:  
• ADA compliance 
• Mobile-first readability 
• Responsive layout 
• Brand voice and design consistency 

Testing, Reporting & Optimization

• Set up A/B tests across subject lines, send timing, and creative layouts. 
• Monitor campaign performance and help compile reports on key metrics. 
• Share observations and learnings with the CRM team to support ongoing optimization. 

The Must Haves

• 2-3 years of experience in CRM, email/SMS marketing, or digital marketing - ideally in ecommerce, retail, or a consumer brand. 
• Hands-on experience with an email service provider (ESP), including template editing and campaign deployment. 
• Familiarity with collaborative design tools (e.g., Figma) is a plus. 
• Basic understanding of segmentation, personalization, and campaign performance metrics. 
• Strong attention to detail - especially in QA, copy accuracy, and template consistency. 
• Comfortable working cross-functionally with creative and marketing teams. 
• Nice to have: Basic HTML/CSS knowledge for troubleshooting email templates. 
• Embodies, honors, and lives our core values: The Great 8 

At evo, we are working to build and nurture a culture where equity, inclusivity, and compassion are inherent to how we operate and evolve. We recognize and value the uniqueness of each individual's experiences and understand the power in the diversity of ideas and opinions. Guided by our values and mission to promote more inclusive outdoor spaces, we are working to develop a team that is equally representative of the community we hope to build.

While there is more work to be done, we are in the process of evolving our toolset. We are committed to providing the space, support, and resources necessary for each individual to feel heard and valued. If you are interested in contributing your unique voice to our journey, we welcome you to apply!

evo is an equal opportunity employer. We believe the participation of individuals of diverse ages, races, religions, cultures, abilities and personalities will add to personal development and organizational success. All employees and potential employees will be recruited, selected, trained, and promoted without regard to sex, sexual orientation, race, religion, marital or military status, age, national origin, color, the presence of any mental, physical, or sensory disability, genetic information, gender identity, political ideology, or any other basis prohibited by law.

The base wage for this role ranges from $72,000.00/yr - $77,000.00/yr. Where you land in that range depends on your skills and experience, and we also factor in internal pay equity. While the full range is listed for this role, we rarely hire at the top of the range, leaving room for professional and financial growth in role.

At evo, we continually evolve our pay process and total rewards offerings to ensure pay is fair and easy to understand. While every individual's needs are unique, we are proud to offer a benefits package that has been carefully curated to support both your personal life and professional aspirations.