CRM Marketing Specialist - Women's Apparel
Meison
Full-time
On-site
Grapevine, Texas, United States
$60,000 - $70,000 USD yearly
MEISON is a collection of high-end and luxury women’s apparel brands including Misook, Ming Wang, Jones
New York and Kasper. We focus on elevated, timeless workwear and fashion styles that are easy to
mix-and-match and designed to help build an effortless and reusable wardrobe. Our brands are found
online, through specialty boutiques, and in stores with our various retail partners such as Neiman Marcus,
Saks 5th Avenue, Nordstrom, Bloomingdale’s and Dillard’s.
Position Summary:
We are looking for an experienced and motivated CRM Marketing Specialist/Sr. Specialist to manage our
email, SMS, and direct mail channels for assigned brand accounts. You will be responsible for helping create
cohesive and optimized CRM campaigns and customer retention programs to maximize performance,
reviewing KPIs and implementing strategies for A/B testing and data analysis. This role will report to our
Senior Marketing Manager.
Salary Range: $60,000-$70,000
Benefits:
Campaign Planning
● Collaborate cross-functionally with Brand Marketing, Promotions / Planning, and Ecommerce teams
to ensure cohesive messaging and seamless execution of product launches and marketing
campaigns through CRM channels, ensuring alignment with seasonal marketing calendars and
optimizing customer engagement.
● Develop comprehensive campaign briefs for email and direct mail initiatives, including copy
creation, content specifications, and creative direction to support brand objectives.
Campaign Management & Execution
● Manage the complete lifecycle of brand email and direct mail campaigns and retention flows, from
initial requirements and audience segmentation to quality assurance and approval processes,
ensuring on-brand, timely delivery to targeted customer segments.
● Create and execute SMS campaigns end-to-end, including planning, copywriting, audience
segmentation, scheduling, and performance monitoring to drive engagement and conversions.
Analytics & Optimization
● Run weekly and monthly reporting on CRM channel campaign and retention performance, A/B
testing results and customer behavior - sharing insights and recommendations with internal
stakeholders.
● Develop and implement action plans for optimizing retention email, SMS, and direct mail
campaigns based on performance metrics and testing results to continuously improve engagement
and conversions.
Vendor Relationships
● Under the direction of the Sr. Marketing Manager, coordinate and collaborate with agency partners
in the strategic planning, execution, and QC process for direct mail campaigns and retention email /
SMS development initiatives.
Experience and Qualifications:
● Bachelor’s degree in Marketing, Advertising, or related field
● 3-7 years of experience in CRM and email marketing, retail environment preferred
● Experience with enterprise level ESPs - Klaviyo, Hubspot, or Salesforce preferred
● Experience with project management systems - Asana, Monday, Jira or similar
● Copywriting experience with strong attention to visual design and brand consistency across
campaign assets
● Experience working directly with creative and ecommerce teams
● Excellent verbal and written communication skills
● Strong analytical and problem-solving skills
● Demonstrated teamwork and collaborative skills
● Strong attention to detail
More about Meison
We are a family owned and operated company, and our core values help shape our company culture. These
core values are the foundation that we use to build our team, collaborate with each other, and how we
approach our work. We are committed to understanding our customers, solving problems by finding and
applying solutions, speaking up when we need help all while valuing our time, money and resources.
As we continue to grow and bring new brands into our portfolio, we strive to become one of the preeminent
providers of women's high-end luxury apparel in the US. Our goal through all of our efforts is to create a
welcoming, inspiring environment that makes it easy for our customers to build a quality wardrobe that
works for their style and their lives. They should not have to worry about what to wear or buy next — we do
the thinking for them through our passionate understanding of their wants and needs when it comes to
getting dressed. Not only do our collections delight the imagination, they also teach our customers how to
dress, offering value beyond the aesthetic of a well-designed wardrobe.
New York and Kasper. We focus on elevated, timeless workwear and fashion styles that are easy to
mix-and-match and designed to help build an effortless and reusable wardrobe. Our brands are found
online, through specialty boutiques, and in stores with our various retail partners such as Neiman Marcus,
Saks 5th Avenue, Nordstrom, Bloomingdale’s and Dillard’s.
Position Summary:
We are looking for an experienced and motivated CRM Marketing Specialist/Sr. Specialist to manage our
email, SMS, and direct mail channels for assigned brand accounts. You will be responsible for helping create
cohesive and optimized CRM campaigns and customer retention programs to maximize performance,
reviewing KPIs and implementing strategies for A/B testing and data analysis. This role will report to our
Senior Marketing Manager.
Salary Range: $60,000-$70,000
Benefits:
- 100% Employer Paid - Basic Medical, Dental & Vision
- 401K
- PTO
- 10 Paid Holidays
Campaign Planning
● Collaborate cross-functionally with Brand Marketing, Promotions / Planning, and Ecommerce teams
to ensure cohesive messaging and seamless execution of product launches and marketing
campaigns through CRM channels, ensuring alignment with seasonal marketing calendars and
optimizing customer engagement.
● Develop comprehensive campaign briefs for email and direct mail initiatives, including copy
creation, content specifications, and creative direction to support brand objectives.
Campaign Management & Execution
● Manage the complete lifecycle of brand email and direct mail campaigns and retention flows, from
initial requirements and audience segmentation to quality assurance and approval processes,
ensuring on-brand, timely delivery to targeted customer segments.
● Create and execute SMS campaigns end-to-end, including planning, copywriting, audience
segmentation, scheduling, and performance monitoring to drive engagement and conversions.
Analytics & Optimization
● Run weekly and monthly reporting on CRM channel campaign and retention performance, A/B
testing results and customer behavior - sharing insights and recommendations with internal
stakeholders.
● Develop and implement action plans for optimizing retention email, SMS, and direct mail
campaigns based on performance metrics and testing results to continuously improve engagement
and conversions.
Vendor Relationships
● Under the direction of the Sr. Marketing Manager, coordinate and collaborate with agency partners
in the strategic planning, execution, and QC process for direct mail campaigns and retention email /
SMS development initiatives.
Experience and Qualifications:
● Bachelor’s degree in Marketing, Advertising, or related field
● 3-7 years of experience in CRM and email marketing, retail environment preferred
● Experience with enterprise level ESPs - Klaviyo, Hubspot, or Salesforce preferred
● Experience with project management systems - Asana, Monday, Jira or similar
● Copywriting experience with strong attention to visual design and brand consistency across
campaign assets
● Experience working directly with creative and ecommerce teams
● Excellent verbal and written communication skills
● Strong analytical and problem-solving skills
● Demonstrated teamwork and collaborative skills
● Strong attention to detail
More about Meison
We are a family owned and operated company, and our core values help shape our company culture. These
core values are the foundation that we use to build our team, collaborate with each other, and how we
approach our work. We are committed to understanding our customers, solving problems by finding and
applying solutions, speaking up when we need help all while valuing our time, money and resources.
As we continue to grow and bring new brands into our portfolio, we strive to become one of the preeminent
providers of women's high-end luxury apparel in the US. Our goal through all of our efforts is to create a
welcoming, inspiring environment that makes it easy for our customers to build a quality wardrobe that
works for their style and their lives. They should not have to worry about what to wear or buy next — we do
the thinking for them through our passionate understanding of their wants and needs when it comes to
getting dressed. Not only do our collections delight the imagination, they also teach our customers how to
dress, offering value beyond the aesthetic of a well-designed wardrobe.