CRM Specialist

BODi is on a mission to build the Health Esteem Category! Having just launched a new brand (from Beachbody to BODi), a new platform, and a new app where fitness and nutrition is supported by positive mindset content, BODi breaks from the fitness and diet industry and ushers in the era of Health Esteem. Health Esteem specifically rejects the legacy fitness and diet industry playbook of pursuing a healthy lifestyle based on self-criticism – a playbook Beachbody used to abide by. But after observing the uptick in mental health challenges since the pandemic and seeing that 74% of Americans remain overweight or obese today, despite the efforts of the fitness industry, BODi had to make a change.

A proactive and analytical CRM Specialist, focused on supporting and optimizing data-driven lifecycle programs across all owned channels. This role is ideal for individuals with hands-on CRM or lifecycle marketing experience who thrive in a collaborative, fast-paced setting and are looking to deepen their skills at the intersection of customer data, marketing automation, and growth experimentation. 

Will help support designing, building, and optimizing event-triggered, multi-step customer journeys using platforms such as Iterable, Klaviyo, and Braze. The role will require a basic understanding in audience segmentation, campaign execution, and touchpoint deployment across email, push, SMS, web, and app channels. You’ll collaborate closely with analytics, engineering, creative, and marketing teams to support the definition of business requirements and assist in validating data flows, and ensure CRM initiatives are timely, accurate, and impactful. 

A test-and-learn mindset, project organizational skills, and attention to detail are essential. This role will help maintain thorough CRM documentation and governance standards, ensuring ongoing excellence and compliance in all aspects of our CRM strategy. 

Key Responsibilities 

• Design, build, and optimize data-driven lifecycle programs and customer journeys across all owned channels (email, push, SMS, web, and app). 

• Develop, implement, and continuously refine event-triggered, multi-step journeys tailored to behavioral, transactional, and engagement data. 

• Support the development and execution of audience segmentation strategies; help maintain up-to-date segmentation for campaigns and journeys. 

• Execute A/B and multivariate tests on messaging, timing, and journey logic; monitor and analyze performance metrics (deliverability, engagement, conversion) and iterate for continuous improvement. 

• Collaborate with analytics and engineering teams to support data accuracy and ensure CRM campaigns are fueled by reliable customer data. 

• Partner with marketing and creative teams on campaign briefs, creative development, and the deployment of personalized customer touchpoints. 

• Maintain CRM documentation and support data hygiene and compliance best practices. 

• Manage multiple workflows and prioritize deliverables to meet deadlines and support business objectives. 

• Provide team support and contribute to the continuous improvement of CRM processes. 

Required Skills and Qualifications 

• 2 plus years of experience in CRM, lifecycle marketing, marketing operations, or a similar function. 

• Experience working with marketing automation platforms such as Iterable, Klaviyo, or Braze; Shopify experience is a plus. 

• Working knowledge of event-based data models, segmentation logic, journey building, and automation rules. 

• Ability to analyze campaign performance, identify insights, and recommend optimizations

• Experience executing A/B and multivariate tests, with a thoughtful, test-and-learn approach.

• Excellent project management, organizational, and communication skills; comfortable working cross-functionally with analytics, engineering, marketing, and creative

• Demonstrated attention to detail, self-starter mentality, and collaborative team orientation.

• Strong commitment to delivering personalized, relevant, and timely customer touchpoints. 

• Comfortable supporting best practices in CRM governance. 

Nice to Have 

• Experience with platform migration projects (e.g., ESP or CDP transitions) 

• Exposure to SQL or experience working with complex segmentation logic is a plus

• Familiarity with deliverability best practices and messaging compliance standards 

Education required/preferred:

• Bachelor’s degree in Marketing, Finance, Mathematics, or a related field

Beachbody, LLC is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to  race, color, ancestry, national origin, citizenship status, religion, creed, age,  physical or mental disability, sex, gender (including pregnancy, childbirth, breastfeeding or related medical conditions), sexual orientation,  gender identity, gender expression, medical condition, genetic information, marital status, military and veteran status, or any other characteristic protected by federal, state, or local law.

We want you to feel safe to be the Whole You – your authentic self – without concern of discrimination, retaliation, or bias. We are committed to fighting for equality, growing our diversity, and holding ourselves accountable for inclusion. Just as our employees, coaches, and partners commit to wellness and helping others, we are committed to creating a culture and community of holistic acceptance and belonging.

To all recruitment agencies: Beachbody does not accept unsolicited agency resumes. Please do not forward resumes to our jobs alias, Beachbody employees, or any other company location. Beachbody is not responsible for any fees related to unsolicited resumes.

The applicable base salary range for each role varies based on several factors, including, but not limited to geographic location and job-related education, training, knowledge, and experience. This range may be modified in the future.

The pay range for this position is:
 

In addition to your base pay, The Beachbody Company offers a top-notch total rewards package, including a comprehensive benefits suite, an annual bonus opportunity, an employee stock purchase plan, a 401k plan with company match, 12-week Maternity/Paternity Leave paid at 100%, employee perks & discounts, training & career development, and generous PTO.

All benefits are subject to eligibility requirements and may vary depending on location and job level. Further information about benefits can be found here Click Link Here.

The estimated deadline for accepting applications:

Applicants should apply at Beachbody’s internal and external career sites.