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Digital Business Analyst – eCommerce & CRM

OptiPeople Resources
Full-time
On-site
Schaumburg, Illinois, United States

Location:<\/b> Hybrid, Schaumburg, IL  | Status:<\/b> Full -Time, Exempt
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About the Role<\/b>
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We’re seeking a B2B<\/b> Digital Business Analyst – eCommerce & CRM<\/b> to help drive the growth and adoption of a modern digital commerce and customer relationship platform. In this key role, you’ll partner closely with cross -functional teams across marketing, sales, product, and technology to design and deliver enhancements that improve user experience, strengthen customer engagement, and create measurable business value.
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What You’ll Do<\/b>
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Business Analysis & Stakeholder Collaboration<\/b>
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  • Partner with stakeholders across sales, marketing, and product to understand business objectives, challenges, and KPIs.
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  • Translate business needs into clear, actionable use cases and requirements.
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  • Facilitate workshops, interviews, and process reviews to gather and prioritize requirements.
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  • Create documentation including user journeys, business models, and “as -is/to -be” process flows.
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    Feature Delivery & Technical Collaboration<\/b>
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    • Work closely with development teams to translate requirements into user stories, wireframes, and workflows.
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    • Support the full project lifecycle, including backlog refinement, sprint planning, and testing.
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    • Lead User Acceptance Testing (UAT), ensuring all requirements are met before deployment.
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      Adoption & Change Management<\/b>
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      • Drive adoption of new platform features through user training, onboarding, and communication.
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      • Provide go -live support and resolve user issues post -launch.
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      • Gather and apply user feedback for continuous improvement.
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        Performance & Competitive Insights<\/b>
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        • Conduct competitive research to benchmark best practices and identify new opportunities.
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        • Define key platform metrics and develop reporting frameworks.
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        • Analyze usage data and customer behavior to deliver insights that inform future enhancements.
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          Requirements<\/h3>

          What We’re Looking For<\/b>
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          • Experience in designing B2B self -service portals or digital catalogs. 
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          • Strong analytical skills with experience leveraging web analytics and usage data to improve performance.
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            • Minimum 6 years’ experience as a Business Analyst, with a focus on eCommerce & CRM.
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            • At least 3 years working with Agile or DevOps methodologies.
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            • 2–5 years of experience in B2B environments such as manufacturing, distribution, or similar industries.
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            • 2+ years hands -on experience with eCommerce and CRM solutions (BigCommerce and SAP C4 preferred).
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            • Strong communication and stakeholder management skills.
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            • Proficiency with Microsoft Office Suite, Jira, Confluence, and Microsoft Teams.
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            • Bachelor’s degree in Business, Marketing, or a related field (or equivalent experience).
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              Travel:<\/b> Up to 10%
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Apply now
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