Digital Product Management Business Analyst

Digital Product Management Business Analyst

We’re seeking a strategic and analytical Digital Product Management Business Analyst to support the design, optimization, and scaling of our digital products and operational workflows. Acting as a key liaison between business stakeholders, technology teams, and content owners, you’ll help translate business needs into functional digital solutions and drive process efficiency across our digital ecosystem.

Key Responsibilities

Product & Business Analysis

• Collaborate with Product Managers to define user needs, business objectives, and system capabilities.

• Translate requirements into user stories, process flows, and functional specifications.

• Leverage stakeholder feedback, customer behavior insights, and market data to inform feature enhancements.

• Support agile ceremonies including sprint planning, backlog refinement, and user acceptance testing (UAT).

Process Optimization

• Analyze and document current-state workflows; identify inefficiencies and opportunities for automation.

• Design and implement future-state processes that drive scalability, quality, and efficiency.

• Partner with cross-functional teams (e.g., Ops, IT, Customer Support) to deploy streamlined solutions.

• Lead workshops and change management efforts for process improvements.

Content Operations & Governance

• Collaborate with content teams to enhance content structure, tagging, metadata, and governance across platforms.

• Support integration of CMS tools with product workflows and digital channels.

• Drive initiatives to automate publishing, QA, and content updates to improve time-to-market.

• Perform other duties as assigned

Qualifications

• Bachelor’s degree in Business, Information Systems, Computer Science, or related field.

• 5+ years of experience as a Business Analyst or Product Analyst in a digital or omnichannel setting.

• Demonstrated expertise in process mapping, business process reengineering (BPR), and documentation.

• Familiarity with CMS platforms, digital asset management (DAM), and content lifecycle management.

• Experience working in Agile environments with tools like Jira and Confluence.

• Strong written and verbal communication, stakeholder engagement, and analytical skills.

Preferred Qualifications

• Industry experience in eCommerce, publishing, or other content-heavy digital environments.

• Proficiency with process mapping and data visualization tools (e.g., Lucidchart, Visio, Tableau).

• Certifications such as CBAP, Lean Six Sigma, or Agile Product Owner are a plus.

Why Join Us?

• Play a vital role in shaping digital products and operational strategies that improve real-world customer experiences.

• Work with a collaborative team focused on innovation and continuous improvement.

• Be part of a company committed to data-driven decision-making and digital transformation.

• Enjoy competitive compensation, benefits, and opportunities for career growth.