Digital Specialist - Lifecycle and CRM

Who We Are:
At Giant Tiger, our mission is simple: help Canadians save more every day. We’re a Canadian institution rooted in our communities and built on 60+ years of success. As part of our store support team, your work directly impacts stores across the country and drives the value that our customers see on the shelves.

We’re looking for people who are passionate about retail and motivated by meaningful work that makes a real impact. This posting represents a current opportunity at Giant Tiger. 

Job Title

Digital Specialist - Lifecycle and CRM

About This Role:

Workplace Arrangements:

This role will follow a fully remote schedule. Applicants for this role can expect to work from home 5 days a week. 

What You'll Be Doing:

• Build, implement, and manage dynamic, data-integrated lifecycle flows (e.g., onboarding, re-engagement, retention, upsell, win-back) within our email platform.

• Plan, build, and deploy marketing campaigns ensuring alignment with marketing initiatives and business goals.

• Analyze campaign results against key performance metrics (deliverability, open rate, CTR, conversion, revenue attribution) and optimize content, targeting, and timing.

• Define and apply campaign segmentation and exclusion logic, leveraging data and behavioural insights to ensure the right customers receive the right content—for example, targeting only stores or regions participating in featured assortments.

• Identify new channel opportunities; test creative approaches, A/B experiments, and messaging strategies. Share insights and recommendations with the team.

• Partner with marketing, product, and analytics teams to align campaigns with broader initiatives and ensure consistent messaging across channels.  

• Maintain best practices for email compliance (CASL, GDPR, CAN-SPAM) and proactively manage list health and deliverability.  

• Implement storytelling elements into communications, developing layouts, content, and messaging using insights from past campaigns, competitors, and customer engagement.

What You'll Bring:

• Bachelor’s degree in Business, Marketing, Computer Science, Digital, or a related field

• 3+ years hands-on experience with email service provider platforms (e.g., Klaviyo, Salesforce Marketing Cloud, HubSpot, Braze, or similar). 

• 3+ years of experience in email marketing, including hands-on campaign execution (A/B testing, segmentation, and targeted sends), maintaining email databases, and partnering with designers and copywriters to deliver accurate, engaging communications.

• 3+ years in a role requiring a strong understanding of data-driven direct marketing and audience segmentation, applying insights to optimize campaign strategies, improve targeting, and drive measurable customer engagement and conversion.

• Ability to code within Klayvio

• Analytical mindset with the ability to interpret data, identify trends, and make optimization recommendations.

• Excellent communication and collaboration skills to work across marketing, product, and analytics teams.

Assets You May Have:

• Bilingual (English/French)

• Experience in both Agile and Scrum

• Experience with Figma and other creative/content tools

• Experience working in retail and eCommerce

#LI-REMOTE

Giant Tiger is proud to offer a Total Rewards package designed to support your financial security, health, and career growth. This includes competitive compensation for all employees, as well as retirement savings support and comprehensive well-being benefits for our permanent team members.

Salary

$58,400.00 - $87,600.00

What Giant Tiger Offers:
Competitive Compensation: The salary range for this position is listed above. Giant Tiger will consider factors such as experience, skills and internal equity to ensure you are paid competitively.

Retirement Support: We contribute 6% of your annual base salary to a Deferred Profit Sharing Plan (DPSP) on your behalf, no employee contribution required.

Health Benefits and Paid Time Off: Access to our flexible, cost-shared health and dental benefits (available on hire) and annual paid time off, including personal and vacation days, plus additional paid holiday time between Christmas and New Year’s.

Career Growth: Giant Tiger is committed to developing our people. We promote from within, and many of our leaders started right here. We provide the coaching, training, and support you need to build a long-term career. If you're looking for a place to grow and take on new challenges, you've found it.

Extra Giant Tiger Perks:
• Store Discount,
• Parental leave salary top-up,
• Recognition program that celebrates great work with monetary rewards and other perks,
• Safety first environment.

Location

2480 Walkley Road, Ottawa, Ontario, K1G 6A9

Job Requisition

JR130877

Giant Tiger is an equal opportunity employer and is committed to fair employment practices.

Are you interested in this position but don’t yet meet all the criteria? We want you to apply anyway!
During our recruitment process we are looking for an incumbent that will not only learn and grow in the role, but also contribute to our diverse, equal and inclusive culture.
Giant Tiger will provide support and accommodation in its recruitment processes to all applicants. If you are invited to participate in an interview and have accommodation needs, please contact careers@gianttiger.com.

Giant Tiger does not sponsor work permits. Candidates must be legally authorized to work in Canada and maintain authorization for the duration of employment.