Director, Affiliate Performance Marketing

BODi is on a mission to build the Health Esteem Category! Having just launched a new brand (from Beachbody to BODi), a new platform, and a new app where fitness and nutrition is supported by positive mindset content, BODi breaks from the fitness and diet industry and ushers in the era of Health Esteem. Health Esteem specifically rejects the legacy fitness and diet industry playbook of pursuing a healthy lifestyle based on self-criticism – a playbook Beachbody used to abide by. But after observing the uptick in mental health challenges since the pandemic and seeing that 74% of Americans remain overweight or obese today, despite the efforts of the fitness industry, BODi had to make a change.

BODi (formerly Beachbody) was founded in 1998 with a mission to help people achieve their goals and enjoy healthy, fulfilling lives. With millions of customers empowered since inception, BODi’s portfolio of iconic fitness and nutrition brands—P90X, INSANITY, 21 Day Fix, and Shakeology—continues to transform lives through world-class fitness, nutrition, and motivation.

Job Responsibilities:

• Own the strategy, execution, and performance of BODi’s affiliate channel as a scalable, profitable growth engine across traditional affiliates and modern creator-driven partnerships

• Lead and optimize relationships across publisher, loyalty, cashback, deal, content, and influencer-affiliate partners with clear performance accountability

• Build and scale influencer-led affiliate programs including creator affiliates, social commerce, and platform-native affiliate models that drive incremental subscribers and revenue

• Develop and manage affiliate economics including CPA, CPL, revenue share, and hybrid structures, with a sharp focus on unit economics, LTV, retention, and payback

• Oversee day-to-day affiliate operations including partner onboarding, contracting, tracking, attribution, optimization, and compliance

• Partner closely with Growth, Media, CRM, Creative, Product, and Analytics teams to ensure affiliate strategy is integrated into broader acquisition and lifecycle efforts

• Analyze large performance datasets to identify trends, diagnose issues, and surface growth opportunities across partners, cohorts, and offers

• Test and iterate on offers, landing experiences, creative, partner types, and pricing models to improve efficiency and scale

• Own forecasting, performance reporting, and insights for the affiliate channel, with clear communication to senior stakeholders

• Lead and develop one direct report, providing clear priorities, performance standards, and growth opportunities

• Stay current on affiliate, influencer, and performance marketing trends, platform changes, and regulatory considerations

Requirements:

• Bachelor's degree in related field or equivalent experience preferred

• 8+ years of experience in affiliate, partnership, or performance marketing roles, with direct ownership of revenue-driving acquisition channels

• Demonstrated experience scaling affiliate programs at a DTC or subscription-based company with meaningful revenue impact

• Deep experience managing publisher, loyalty, cashback, deal, and content affiliates, not just influencer or creator partnerships

• Hands-on experience building or scaling influencer-led affiliate programs, including creator affiliates, social commerce, or platform-native affiliate models

• Strong understanding of DTC unit economics, including CAC, LTV, retention, churn, payback periods, and cohort performance

• Experience working within a Shopify-based commerce ecosystem and understanding how affiliate performance ties to conversion rate, merchandising, and on-site experience

• Prior experience at an affiliate publisher or within a subscription business strongly preferred

• Proven ability to manage CPA, CPL, revenue share, and hybrid compensation models with financial discipline

• Experience negotiating partner agreements, commercial terms, and performance-based incentives

• Track record of working cross-functionally with growth, media, lifecycle, product, and analytics teams to drive integrated outcomes

Knowledge, Skills, And Abilities:

• Expert-level understanding of affiliate marketing operating models, including partner incentives, fraud prevention, attribution, incrementality, and quality control

• Strong analytical capabilities with the ability to evaluate performance at the partner, cohort, and customer level

• Fluency in performance metrics and financial modeling, with the ability to assess true incrementality and long-term customer value

• High comfort working with large datasets and performance reporting using affiliate platforms, analytics tools, and spreadsheets

• Ability to diagnose performance issues quickly and make clear, data-backed recommendations

• Strong operational rigor across tracking, attribution, tagging, compliance, and platform integrations

• Clear, direct communicator who can translate complex performance data into insights and decisions for senior leadership

• Effective people manager with experience setting goals, providing feedback, and developing talent

• Stong prioritization skills and comfort making trade-offs between scale, efficiency, and long-term value

• Self-directed operator who can move between strategy and execution without losing momentum

Beachbody, LLC is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to  race, color, ancestry, national origin, citizenship status, religion, creed, age,  physical or mental disability, sex, gender (including pregnancy, childbirth, breastfeeding or related medical conditions), sexual orientation,  gender identity, gender expression, medical condition, genetic information, marital status, military and veteran status, or any other characteristic protected by federal, state, or local law.

We want you to feel safe to be the Whole You – your authentic self – without concern of discrimination, retaliation, or bias. We are committed to fighting for equality, growing our diversity, and holding ourselves accountable for inclusion. Just as our employees, coaches, and partners commit to wellness and helping others, we are committed to creating a culture and community of holistic acceptance and belonging.

To all recruitment agencies: Beachbody does not accept unsolicited agency resumes. Please do not forward resumes to our jobs alias, Beachbody employees, or any other company location. Beachbody is not responsible for any fees related to unsolicited resumes.

The applicable base salary range for each role varies based on several factors, including, but not limited to geographic location and job-related education, training, knowledge, and experience. This range may be modified in the future.

The pay range for this position is:
 

In addition to your base pay, The Beachbody Company offers a top-notch total rewards package, including a comprehensive benefits suite, an annual bonus opportunity, an employee stock purchase plan, a 401k plan with company match, 12-week Maternity/Paternity Leave paid at 100%, employee perks & discounts, training & career development, and generous PTO.

All benefits are subject to eligibility requirements and may vary depending on location and job level. Further information about benefits can be found here Click Link Here.

The estimated deadline for accepting applications:

Applicants should apply at Beachbody’s internal and external career sites.