Director of CRM

About d.Luxury

D.Luxury partners with category-defining direct-to-consumer brands to scale them profitably

We are killing it - growing quickly, having fun, and building a category-defining business. We’re in the business of building and scaling businesses. As operators and investors, we empower entrepreneurs to unlock their company’s true potential. Based in Los Angeles, D.Luxury is an explosive strategic consulting firm and is scaling rapidly. Our vision is to disrupt the traditional way brands grow through modern & sophisticated strategic advisory and high-caliber service-based marketing support. The team consists of experts in digital & brand marketing, performance creative, CRM, BI/data & analytics, and more. We are looking for inspiring people to join our growing team.

What You'll Be Doing At D. Luxury:

• End-to-end management of email & SMS marketing campaigns, including strategy, planning, segmentation, execution, testing, deployment, analysis and optimization across our client base
• Direct accountability for retention marketing strategy and core KPIs for email and SMS, by assessing list growth and engagement rates, LTV, and customer affinity metrics.
• Launch and run referral and loyalty programs
• Lead the implementation and adoption of customer experience and insight tools and data analytics
• Define personalized customer journeys across the customer lifecycle and purchase cycle with the goal of driving better understanding, stronger customer engagement, and increased sales.
• Maintain a pulse on emerging technologies that could influence customer retention strategies
• Prepare and present project hindsight analysis and recommendations to clients and partner teams.
• Analyze and report on the efficacy of our retention marketing campaigns, and developing reports that can be used by our brands to help continuously improve overall customer communications and relationships
• Instill best practices into the email and retention programs, including automation, triggered campaigns, template development, dynamic content, personalization, retargeting and more.

Qualifications:

• 5-7 years experience in email, subscription, lifecycle, or retention marketing in a direct-to-consumer environment, with at least three years, focused on loyalty and retention.
• Ability to build and guide a team of internal and external marketing stakeholders
• Proven track record of running retention marketing programs with measurable results
• Expert knowledge of direct-to-consumer eCommerce and retention marketing trends and best practices
• Hands-on experience with at least one ESP (such as Klaviyo, Mail Chimp, etc.) and have created campaigns and automated/triggered programs within the technical capabilities of the platform.
• Experience with customer data and engagement platforms
• Experience with Shopify ecosystem a plus
• Strong quantitative analytical ability and aptitude
• Extensive experience managing A/B testing roadmap and a strong understanding of test setups and analyses.
• Strong project management, organization, prioritization, and communication skills with an attention to detail and the proven ability to build relationships and coordinate multiple projects across various teams.