Director of Digital Marketing

Company Description

Savant Systems, Inc. is a global leader in smart home and energy, and traditional lighting solutions, for consumers, businesses, utility companies and more.  As the parent of GE Lighting, a Savant company, Savant offers the most diverse portfolio of DIY and professionally installed products in the industry.  Our innovative solutions unite all the vital pillars of any smart home – climate, lighting, entertainment, security, and energy – all controlled by a single intuitive award-winning app experience.

Job Description

Position Overview

If you're a digital visionary who thrives on driving performance, innovation, and brand excellence, come join Savant on our mission to redefine lighting, smart home, and smart power in the professionally installed and do-it-yourself spaces.

We are seeking an experienced, data-driven Director of Digital Marketing to lead and execute the digital marketing strategy across both the Savant and GE brands reporting to the Executive VP of Brand & Creative.

This pivotal role will drive digital customer acquisition, engagement, and retention across multiple channels including savant.com, gelighting.com, shop.gelighting.com, social media and more. You will be responsible for growing our digital presence, leading a high-performing team, working with teams across the company, and aligning digital marketing initiatives with broader business goals.

Key Responsibilities

Strategic Leadership

• Develop and implement a comprehensive digital marketing strategy to increase brand visibility, website traffic, and lead conversions across multiple channels.
• Drive brand differentiation and growth across B2B and B2C channels on Savant.com, GELighting.com, shop.gelighting.com, and the Savant dealer store.
• Define and evolve social media strategies for Pro / Power / Retail businesses.
• Align strategy/tactics with emerging digital trends, tools, and industry best practices, continuously optimizing for improved performance.

Digital Marketing Execution

• Drive continual UX improvements and content updates to all owned sites to enhance awareness and conversion.
• Develop and lead e-commerce growth marketing tactics.
• Lead content strategy and UX optimization for savant.com and gelighting.com, ensuring performance, accessibility, and mobile responsiveness.
• Collaborate closely with product, sales, creative, and IT teams to deliver integrated campaigns and world-class customer experiences.

Data & Analytics

• Define KPIs, measure campaign effectiveness, and continually optimize digital platforms based on analytics.
• Leverage first-party data and marketing automation platforms to drive personalization and lifecycle marketing.
• Manage dashboards and reporting to communicate performance to executive stakeholders.

Team & Vendor Management

• Direct the digital marketing budget, ensuring cost-effective campaign execution and strategic spending.
• Lead, mentor, and grow a cross-functional digital team.
• Develop and lead agency RFPs, and manage relationships with existing digital agencies and technology vendors.

Qualifications

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 8+ years of digital marketing experience with 3+ years in a leadership role.
• Proven success managing omnichannel digital marketing programs across consumer and technology brands.
• Strong understanding of SEO, SEM, CRM, marketing automation (e.g., Salesforce, HubSpot), and web analytics (Google Analytics, GA4).
• Experience with e-commerce platforms (Amazon, Shopify, or similar), DTC growth, and retail marketing partnerships.
• Excellent leadership, project management, and communication skills.
• Passion for innovation, smart home technology, and consumer electronics a plus.

Compensation

• The salary range is $100,000 - $125,000.  The salary range listed is an estimate. Pay at Savant is determined by multiple factors including, but not limited to, a candidate’s geographical location, relevant education, experience and skills and an evaluation of internal pay equity.
• This is a direct-hire position with full benefits including: medical / dental insurance;  vision plan;  pet insurance;  FSA / HSA;  12 paid holidays;  permissive time off policy;  401k plan with employer match.

Additional Information

Bold cutting-edge innovation is in our DNA as our history dates back nearly 130 years to Thomas Edison and the invention of the world’s first lightbulb.  We owe our success to our diverse and hardworking employees.  Our company will grow by continuing to create a transparent and collaborative environment where people thrive while being themselves and are inspired to do their best work every day. To ensure this happens, we provide equal employment opportunities to all applicants and employees. Employment decisions are based upon merit, competence, performance, and business needs, without regard to protected characteristics.  We seek to recruit, develop, and retain the most talented people from a diverse candidate pool.

Savant Systems, Inc (Savant) provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, creed, national origin, ancestry, sex (including pregnancy), gender (including gender identity, gender nonconformity and status as a transgender or transsexual individual), age, sexual orientation, physical or mental disability, citizenship, genetic information, domestic violence victim status, past, current or prospective service in the uniformed services or any other characteristic protected under applicable federal, state, or local law. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Savant Systems, Inc (Savant) does not seek or accept unsolicited resumes or CVs from recruitment agencies. We are not responsible for, and will not pay, any fees, commissions, or any other payment related to unsolicited resumes or CVs except as required in a written contract between Savant and the recruitment agency or party requesting payment of a fee.

All your information will be kept confidential according to EEO guidelines.