The Ecommerce Manager is a full-time position that requires leading the ecommerce strategy, overseeing website UX/development, and managing website content curation.
Key responsibilities include:
Managing the day-to-day operations of the ecommerce site
Updating category and product pages, conducting site checks, and monitoring out-of-stock items
Creating new website page content for new products and US-based brands
Optimizing the site experience, such as Narvar and Exchanges
Working with agency resources to improve SEO, implement GA and Meta tracking
Project management for driving projects with GBS and OD (UX development, content optimization, bug management)
Analyzing website analytics insights from GA and preparing monthly reports
Optimizing the email strategy, including segmentation, acquisition, and retention
Overseeing paid media budget and allocation (Google/paid social)
Updating monthly projections for the webstore (based on spend)