Growth Marketing Specialist

Dana-co | DTC Brands: Skarlett Blue, Oh La La Cheri, Lingerie Living

About the Role
We're looking for a hands-on, results-obsessed Growth Marketing Specialist ready to own and scale paid media + CRO for three fast-growing intimate apparel DTC brands. You'll step in to replace external agency work, partnering closely with brand, creative, and analytics teams to drive profitable scaling: from current levels toward $10M+ annual ad spend while protecting strong ROAS and margins.

If you thrive on data + creativity, love testing everything, and want real ownership in a collaborative, creative environment, this is your chance to make a massive impact on revenue growth.

Key Responsibilities

Paid Media Ownership & Scaling

• Fully own media planning, execution, and optimization across core channels (approx. spend allocation):
  • Google Ads (60%)
  • Meta Ads (25–30%)
  • Microsoft Ads (8–10%)
  • Pinterest Ads (6–10%)
• Build and scale full-funnel campaigns that deliver revenue and margin goals.
• Create high-performing ad briefs; write compelling copy variations and collaborate with designers on creative testing.
• Run relentless tests (audiences, formats, creatives, landing pages) to boost ROAS, lower CAC, and improve conversion rates.
• Provide full transparency: maintain dashboards and regular updates so leadership always knows what's live and performing.

Conversion Rate Optimization (CRO)

• Lead ongoing audits and optimizations of DTC sites to enhance customer journeys and lift conversions.
• Partner with SEO Specialist and design team on A/B tests for landing pages, PDPs, checkout flows, and UX improvements.
• Use GA4, heatmaps, session recordings, and analytics to uncover friction and turn insights into quick wins.

Strategy, Analysis & Innovation

• Develop integrated paid media strategies aligned to revenue, profitability, and LTV goals.
• Manage budgets, pacing, bidding, and cross-channel performance reporting.
• Collaborate cross-functionally (brand, design, analytics) to ensure campaigns feel cohesive and on-brand.
• Proactively explore and recommend new tools—especially AI-powered platforms—for better insights, automation, and efficiency.
• Identify scaling opportunities, test emerging channels (TikTok Shop, Amazon, retail media, etc.), and inform organic/paid social content strategy with the brand team.

Reporting & Insights

• Deliver clear weekly/monthly reports with KPIs, actionable insights, wins/losses, and forward-looking recommendations.
• Spot efficiencies and growth levers to accelerate profitable scaling.

What We're Looking For

• 3–6+ years hands-on paid media experience for DTC eCommerce brands (fashion, beauty, apparel, or intimate preferred).
• Track record scaling ad spend from ~$1M to $10M+ annually while hitting/exceeding ROAS and margin targets.
• Deep expertise in Google Ads, Meta Ads Manager, Microsoft Ads, Pinterest Ads (bonus: TikTok, Amazon Ads).
• Strong working knowledge of Shopify, GA4/Google Analytics, and visualization tools (Looker, Tableau, etc.).
• Proven CRO experience: A/B testing, event tracking, funnel optimization.
• Creative sensibility—you can brief designers effectively and spot what converts.
• End-to-end ownership mindset: strategy through execution, budgeting, and reporting.
• Excellent communicator who thrives in cross-functional collaboration.
• Bonus: Familiarity with AI marketing tools, emerging platforms, or full-funnel attribution.

Why Join Dana-co?

• Competitive salary, performance bonuses, and comprehensive benefits.
• Real ownership and direct impact on multi-brand growth in a passionate, inclusive team.
• Hybrid NYC setup with flexibility, plus strong opportunities for professional growth.
• Work on bold, body-positive intimate apparel brands that resonate with modern consumers.