Growth Marketing Specialist

Please note: This role is not with Zendrop, but with our parent company, Zenpire. You can learn more about Zenpire on their website: https://zenpire.tech/

About Zenpire:

Zenpire (formerly StayTuned Digital) is building the modern commerce stack for eCommerce brands.

We acquire and scale high-impact apps that help merchants grow faster across acquisition, conversion, fulfillment, and retention. By integrating AI into our products and operations, we give founders smarter tools to automate workflows, increase revenue, and compete at scale.

Our portfolio powers thousands of merchants and processes millions of orders every month.

Our guiding principles: 

• Communicate with empathy, purpose, and clarity
  We communicate thoughtfully, transparently, and concisely. We share information early, seek feedback, and engage with empathy to keep teams aligned and moving forward.
• Solve problems at the root
  We focus on identifying the real problem, not just the symptoms. We think critically, adapt quickly, and look for practical, forward-thinking solutions.
• Take ownership, collaborate, and grow
  We take accountability from start to finish and collaborate early across teams. We actively seek feedback and continuously learn to grow individually and together.
• Execute pragmatically, measure results, iterate
  We act with intention, focus on outcomes, and measure our impact. We use what we learn to iterate and improve, prioritizing progress over perfection.
• Stay flexible and drive change
  We adapt as priorities evolve, use resources thoughtfully, and follow through to drive meaningful, lasting change.

Description: 

We are looking for a Growth Marketing Specialist who owns growth across paid acquisition, SEO, web performance, experimentation, and marketplace optimization. This is a hands-on strategic role responsible for driving measurable revenue impact across a portfolio of Shopify apps and web properties

Primary Job Duties:

Paid Acquisition & Channel Performance

• Own and scale paid acquisition across Shopify Ads and other relevant paid channels
• Manage budgets with capital efficiency in mind, optimizing toward CAC, LTV, revenue, and payback period
• Build and test new campaign structures, creative angles, and offer positioning
• Partner with lifecycle and product teams to ensure paid traffic converts into high-value users
  
  

Shopify App Store Listing Optimization

• Own and optimize Shopify App Store listings across the portfolio
• Conduct keyword research and competitive analysis to improve visibility and ranking
• Optimize titles, descriptions, metadata, screenshots, demo videos, and app cards
• Run copy and creative testing to improve click-through rate and install conversion rate
• Align App Store positioning with overall website and brand messaging
  
  

Website Strategy & Performance (Portfolio-Wide)

• Own website performance across the portfolio, including site architecture, messaging hierarchy, and conversion pathways
• Ensure each web property supports acquisition, activation, and revenue goals
  Define and maintain consistent brand positioning and messaging across all web assets
• Optimize navigation, information architecture, and user flows to improve clarity and conversion
• Continuously evaluate performance metrics and implement improvements tied to measurable outcomes
  
  

SEO & Content Strategy Oversight

• Manage SEO strategy across multiple websites in partnership with an external SEO agency
• Ensure keyword research, content production, and technical SEO align with product positioning and growth strategy
• Oversee on-page optimization, internal linking, and content structure
• Validate that blog and landing page content supports both ranking goals and conversion goals
• Track SEO performance, rankings, traffic quality, and revenue contribution
  
  

Conversion Rate Optimization (CRO)

• Own the CRO roadmap across high-impact pages and funnels
• Identify friction points and prioritize experiments with clear business impact
  Coordinate with design, development, and analytics teams to implement tests
• Improve conversion rate across landing pages, pricing pages, onboarding, and upgrade flows
  
  

Experimentation Roadmap & Execution

• Define and run the A/B testing roadmap across web and in-app funnels
• Partner with lifecycle, product, design, dev, and data teams to ship experiments consistently
• Establish clear hypotheses, success metrics, and post-test analysis frameworks
• Translate winning experiments into scalable growth initiatives
  
  

Product-Led Growth & In-App Optimization

• Drive growth-oriented product initiatives focused on activation and monetization
• Improve onboarding flows, in-app conversion surfaces, and upgrade pathways
• Partner with product and retention teams to increase activation rates and paid conversion
• Monitor behavioral data and identify opportunities to remove friction
  
  

Affiliate Program Ownership

• Own affiliate strategy, performance, and partner enablement
• Optimize partner acquisition, onboarding, and performance tracking
• Improve attribution, commission structure, and partner incentives
  
  

📍Location:

This is a remote, US based role.

Ideal Candidate:

• 5+ years in performance marketing, growth, or digital acquisition roles
• Deep experience with Shopify ecosystem and/or SaaS growth
• Strong understanding of SEO, CRO, paid media, and experimentation frameworks
• Experience managing agencies and cross-functional teams
• Data-driven decision maker comfortable owning revenue outcomes
• Hands-on operator who can move from strategy to execution quickly

Benefits:

• Flexible PTO policy
• Benefits package, including 100% employer-paid medical, dental, vision, and life insurance coverage for employees
• 401(k) retirement plan with employer match to support your long-term financial goals
• Career development and growth opportunities
• A collaborative and inclusive work environment
• Opportunity to shape and grow a dynamic startup

The Interview Process:

1️⃣ Intro conversation with our HR Manager

2️⃣ Conversation with our Marketing Specialist, SEO Manager, and Director of Retention & Product

3️⃣ Conversation with our Director of Growth Marketing

We look forward to speaking with you!