Jr eCommerce Business Analyst
United Wheels
On-site
Miamisburg, Ohio, United States
Junior eCommerce Business Analyst
Summary
The Junior eCommerce Business Analyst supports the growth of UWI’s digital sales channels by providing reporting, analysis, and insights that guide eCommerce strategies. This entry-level role focuses on turning data into actionable recommendations that improve online sales performance, customer engagement, and digital operations.
The Junior eCommerce Business Analyst will work closely with the eCommerce, sales, marketing, and operations teams to monitor digital KPIs, assist with forecasting, and support decision-making across marketplaces and brand-owned websites. This role is ideal for someone analytical, detail-oriented, and interested in combining business analysis with digital commerce.
Essential Duties and Responsibilities
- Assist in developing reports and dashboards that track eCommerce sales, traffic, conversion rates, and profitability.
- Support the analysis of online sales performance by product, category, and channel.
- Conduct research on customer behavior, digital trends, and competitor performance to support eCommerce initiatives.
- Collaborate with digital sales and marketing teams to evaluate promotions, pricing strategies, and online campaigns.
- Perform data validation and troubleshoot discrepancies in sales and performance reports.
- Help prepare presentations for leadership summarizing insights, trends, and recommendations.
- Monitor key digital sales KPIs and escalate risks or opportunities to the Digital Sales Manager.
- Document requirements, workflows, and reporting standards for eCommerce projects.
- Provide ad hoc analytical support for cross-functional initiatives.
Supervisory Responsibilities
None
Education and/or Experience
- A passion for Cycling and the Outdoors!
- Bachelor’s degree in Business, Marketing, Data Analytics, or related field (or equivalent experience).
- 0–2 years of experience in eCommerce, business analysis, or digital sales reporting (internship or entry-level experience acceptable).
- Familiarity with digital sales platforms (Amazon Seller Central, Shopify, Walmart Marketplace) preferred.
- Experience with Excel and basic data visualization tools (Power BI, Tableau, or AWS Quicksight) a plus.
Competencies
- Customer Focus - Aims to satisfy all customers while maintaining effective relationships, both internal and external. Maximizes those relationships to improve personal, department, and organizational performance. Holds co-workers and customers to a similar standard.
- Energy - Have a tremendous amount of energy and passion for our people, products, and brands. Approaches each date willing to take on the day’s challenges. Operating at their individual peak performance without encouragement.
- Energize - Energize teams with enthusiasm and excitement without intimidating them. Projects a positive mental attitude and can-do spirit, who lifts up members of his / her team. Does not get discouraged by setbacks.
- Edge - Have a competitive edge and an overwhelming desire to win. Hates losing and will give 100% commitment to achieving or exceeding their plan. Willing to make difficult decisions, when called upon.
- Execution - Action and performance oriented and are focused on attaining results. A team player who is reliable and follows through on tasks to completion. Attention to details.
- Increases Company Value - Strives to increase sales, reduce costs, improve efficiency, and maximize profits to increase the value of the Company.
- Innovative / Continuous Improvement - Committed to improving processes, products, services, and a willingness to embrace change for the benefit of our team, department, organization, and shareholders.
- Integrity - The quality of being honest and having strong moral principles; moral uprightness. Elevating challenges in order to collaborate with co-workers, SLT, ELT, and the Board.
Overview of the Company
United Wheels Inc. (“UWI”) is an international, privately held business, with affiliated companies and operations in Asia, the Americas and around the world. UWI is a world leader in the design, manufacture and international distribution of bicycles, e-bikes, and rideable toys, manufacturing more than 6 million bicycles and e-Bikes each year
UWI owns and operates several bicycle-related subsidiaries. These subsidiaries include:
- Huffy Corp. (https://www.huffybikes.com/), the iconic bicycling company based in Dayton, Ohio, with more than 125+ years of bicycling history.
- Buzz Bicycles (https//.buzzbicycles.com)
- Batch Outdoors Inc. (https://www.batchbicycles.com/)
- Niner Brands International Inc. (https://ninerbikes.com/)
- VAAST Bicycles (https://www.vaastbikes.com/)