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Lifecycle Marketing Manager

Ministry Brands
Full-time
On-site
United States
Ministry Brands is looking for a  Lifecycle Marketing Manager to join our growing team! 
  
Who we are 

Ministry Brands is a leading provider of SaaS operational management systems, payments platforms, digital engagement tools and background screening solutions for faith-based, non-profit and for-profit organizations. We serve more than 95,000 customers as a trusted partner in digital transformation and enablement – advancing missions, driving efficiencies, and building engaged communities for more than four decades. The diverse and real-world experiences of our team members serving their communities makes us stronger together and enhances our ability to advance digital transformation for the greater good.    
   
Ministry Brands is committed to acknowledging and valuing our employee differences and to creating an environment in which every individual’s unique strengths and abilities are developed and valued. Our employees share in the responsibility for creating this environment and demonstrate mutual respect and acceptance in the workplace. We welcome everyone and are dedicated to creating a culture where all our employees have equal opportunity to be heard and reach their full potential.   
The following locations in the Southeast region are approved remote working locations for this role: Georgia, Tennessee, North Carolina, South Carolina, Alabama, Mississippi, and Florida.  

What You'll Do: 

As the champion of lifecycle marketing for our small faith-based commercial segment, this role leads the design and execution of digital journeys that guide churches and parishes from first touch through onboarding, engagement, and long-term growth. Ownership spans strategy and implementation of multi-channel lifecycle programs that drive activation, retention, and expansion within a product-led growth (PLG) engine that enables customers to discover, try, and buy with minimal friction. 

This position sits within the Demand Generation team and works in close partnership with Product Marketing, Customer Marketing, Operations, and eCommerce teams to ensure lifecycle programs are aligned with broader go-to-market strategies and business goals. Proven strategies are adapted into right-sized, resonant experiences tailored for smaller organizations. Success depends on strong cross-functional collaboration, a deep understanding of the customer journey, and a bias for action in a fast-moving environment. 

Key responsibilities 

  • Own the lifecycle strategy and roadmap for small faith-based churches and parishes, defining audience segments, messaging, offers, and digital paths to purchase and growth. 

  • Design and execute multi-channel end-to-end lifecycle campaigns across paid, social, email, in-product messaging, SMS, and other channels to drive onboarding, engagement, retention, and upsell. 

  • Build and optimize landing pages and email journeys. Write and manage landing pages, forms, and email sequences designed for faster, lower-touch conversions; conduct split tests on headlines, layout, calls to action, and social proof. 

  • Build and optimize automated workflows triggered by user behavior and lifecycle stage, including welcome, onboarding, education, cross-sell, upsell, and win-back sequences. 

  • Develop and maintain customer journey maps to identify friction points and optimize touchpoints for conversion and loyalty. 

  • Create and manage landing pages and email journeys focused on low-touch, high-conversion experiences; run A/B tests to improve performance. 

  • Repurpose and adapt content from larger segments into right-sized assets that resonate with smaller organizations and their unique needs. 

  • Produce original, conversion-ready content including how-to guides, product comparisons, FAQs, and microcopy that reduce friction and clarify next steps. 

  • Partner with Digital and Web teams to ensure content, promotional banners, and checkout experiences are accurate, timely, and conversion-optimized. 

  • Coordinate seasonal promotions and product spotlights, managing a nimble content and campaign calendar. 

  • Collaborate with paid media agencies to align lifecycle messaging across search, social, video, and retargeting channels. 

  • Produce SEO-relevant content (blog posts, etc.) that supports the full funnel and connects to high-converting landing paths. 

  • Analyze and report on lifecycle metrics including time to first purchase, email engagement, repeat purchase rate, attach rate, and campaign ROI. 

  • Document repeatable playbooks for high-performing lifecycle programs to scale across verticals. 

  • Leverage AI-driven tools and approaches to improve efficiency and accelerate results across campaigns and content. 

Who You Are: 

  • 3-5 years of experience in lifecycle marketing, conversion marketing, demand generation, or digital campaign management with measurable impact on pipeline and revenue. 

  • Proven success in B2B SaaS or e-commerce marketing, especially in self-serve or product-led growth environments with free trial and freemium offerings. 

  • Demonstrated ability to build and optimize lifecycle campaigns that drive activation, retention, and expansion. 

  • Exceptional writing skills focused on clarity, trust, and action across email, landing pages, and product experiences. 

  • Hands-on experience with split testing and interpreting results to inform next steps. 

  • Comfortable with analytics and reporting; able to define KPIs, maintain dashboards, and communicate performance insights. 

  • Strong cross-functional collaborator with experience working across product marketing, demand generation, customer marketing, and digital teams. 

  • Experience with a strong MarTech stack and CRM, automation, and analytics tools like HubSpot, Salesforce, Google Analytics, and Webflow. 

  • Strategic thinker with a bias for action and a passion for continuous optimization. 

  • Strong cross-functional collaborator who works well with product marketing, demand generation, customer marketing, digital and web, and agency partners. 

Physical Considerations: 
  • Ability to work in a general office environment 
  • Ability to handle extended periods of computer-based work, including telephone 

Travel Considerations: 
  • Domestic and/or international travel required, estimated up to 5%  

Benefit offerings designed to promote a life of balance!   
  
At Ministry Brands, we recognize that your career is just one important piece of your dynamic life. We offer a robust range of benefit offerings designed to cultivate a lifestyle of balance and personal success.  
  
Robust healthcare options – Employees have several healthcare options to choose from in order to find what works best for them.  

Flexible paid time off – There is no perfect, one size fits all balance between work and home. We provide flexible work schedules, PTO for vacation, and up to 80 hours of paid sick/safe leave. We also feature 11.5 days of fully paid holidays!   

Paid parental leave – Adding a new child to the family is a big adjustment! We provide the time and income to allow parents to adjust to their new normal in the healthiest way possible.   

Mental health support – Ministry Brands is a stigma free company with the National Alliance on Mental Illness. Associates are supported through an Employee Assistance Program which provides access to in-person or virtual counseling at no cost.   

Professional development reimbursement – Ministry Brands aims to support your professional development and empower you to drive your career by providing financial assistance to our associates seeking to further their education and career.  

Employee Recognition & Rewards - At Ministry Brands, we use Nectar to celebrate achievements and strengthen our culture of recognition. This social platform empowers employees to send meaningful kudos, award points redeemable for rewards, and highlight contributions that exemplify our values. Through Nectar, we foster engagement and appreciation while providing tangible ways to recognize great work. 

Ministry Brands is proud to be an Equal Employment Opportunity Employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. 
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