Manager, CRM

About the job

FabFitFun is looking for a strategic, hands-on CRM Manager to join our marketing team! This role will be an integral part of our marketing team and will report to the VP, Lifecycle Marketing.

Location: This role is based out of our HQ in Beverly Hills, CA and is not eligible for remote. We are presently operating from a hybrid schedule of 4 days a week in-office (Monday-Thursday).

What You’ll Do

We’re looking for a strategic, hands-on CRM Manager to lead campaign execution, testing, and optimization across FabFitFun’s email, SMS, and push channels. You’ll partner closely with creative, merchandising, analytics, and product teams to bring seasonal campaigns and evergreen programs to life and ensure we’re sending the right message, to the right audience, at the right time.

This role requires a unique blend of creative thinking, technical savvy, strong attention to detail, and cross-functional collaboration along with a sharp analytical mind and a curiosity for what’s driving results.

Key Responsibilities

• Lead end-to-end planning and execution of CRM campaigns across email, SMS, and push including seasonal box moments, Flash Sales, product launches, onboarding, retention, and winback
   
• Manage segmentation and audience strategy in partnership with Data & Analytics
   
• Own CRM briefs, QA, and deployment, ensuring flawless execution and a best-in-class member experience
   
• Dive deep into performance reporting using Excel, Google Sheets, and Tableau to uncover insights, spot trends, and translate data into clear next steps
   
• Develop and implement A/B and multivariate testing plans; analyze results and make data-informed recommendations
   
• Identify opportunities to improve campaign efficiency, lift engagement, and drive incremental revenue
   
• Collaborate cross-functionally with Creative, Merchandising, Product, and Data teams to keep campaigns aligned and high-impact
   
• Support process documentation and operational improvements as we scale our CRM efforts
   

What You’ll Bring

• 4–6 years of CRM, Lifecycle Marketing, or Email Marketing experience
   
• Bachelor’s Degree
   
• Experience working in a DTC or eCommerce environment; subscription or membership business a plus
   
• Proficiency with CRM platforms (Braze strongly preferred), ESPs, and analytics tools
   
• Strong analytical skills — comfortable navigating data in Excel/Google Sheets, building dashboards in Tableau, and understanding how marketing KPIs map to revenue
   
• Proven ability to analyze performance and optimize for bottom-line impact
   
• Excellent project management skills — able to juggle multiple campaigns and meet tight deadlines
   
• Comfortable owning QA, segmentation, and deployment workflows
   
• Collaborative, curious, and detail-oriented — someone who thrives on continuous improvement

Bonus Points For

• Experience with loyalty programs, referral, or winback strategies
   
• Familiarity with direct mail or multi-channel CRM
   
• Creative eye and appreciation for good design and storytelling
   

This is a full-time position with an expected base salary range of $110K-$120K and is eligible for a 10% annual bonus. The compensation package will also include an initial equity grant, in addition to a range of generous medical, dental, vision and other perks & benefits. Compensation decisions are determined using a variety of job-related factors such as skill set, geographic location, market demands, experience, and education / certifications. If we extend an offer for employment, we will consider all individual qualifications.