Manager, Digital & Performance Marketing

evo Purpose: To make life better by building community and igniting the adventurous spirit that lives within us all. evo is leading multi-channel retail brand that stands at the intersection of community, commerce, action sports and the outdoor lifestyle. This is personified by a distinctly curated product assortment and a creative approach to crafting highly differentiated customer experiences. We define success differently than most. Balancing our goals of (1) building an iconic brand and business (2) creating an extraordinary place and path for our employees and (3) leveraging our success to give back, helping to empower underprivileged children is paramount to evos success. We have a passion for community, sports and lifestyle, and a collective hunger when it comes to building a great company together.

The Job

The Manager of Digital & Performance Marketing is responsible for crafting and executing innovative digital marketing strategies to enhance the customer experience on our eCommerce site. 

**Must be in Seattle

 The Perks

• 100% paid health dental and vision*
• Paid vacation time*, sick leave, 40 hours volunteer paid time off
• Paid parental leave for birthing & non birthing parents
• Retail quarterly bonus program, profit share program* and long-term compensation program
• 401k matching
• Employee discount and access to pro deals on most the products we sell
• NGEY (New Gear Every Year): a new ski or snowboard setup to use for the season*
• Bike finance program and bike stipend
• Time together outside, volunteer activities, community events, ride days and annual retreat
• Flexible work schedules, remote work for eligible roles, and dog friendly offices
• Career pathing, leadership development, network development, training and performance feedback

Note: Availability of the benefits and perks may be subject to your location, tenure and employment type. The Company reserves the right to alter these benefits and perks in whole or in part at any time.

*Benefit not eligible for seasonal employees

The Opportunity

• Digital Strategy: Develop and implement comprehensive digital marketing strategies to drive website traffic, and site revenue
• Performance Marketing: Manage digital advertising campaigns, including pay-per-click (PPC), display, social media advertising, and affiliate marketing, to optimize ROI and customer acquisition. 
• SEO and SEM: Oversee search engine optimization (SEO) and search engine marketing (SEM) efforts to improve website visibility and search engine ranking. 
• Web Analytics: Utilize web analytics tools to track website performance, user behavior, and key performance indicators (KPIs). Make data-driven decisions to improve site experience. 
• Content Management: Collaborate with content creators to develop engaging and conversion-focused content for the website. 
• A/B Testing: Plan and execute A/B tests and multivariate tests to optimize campaign and ad performance. 
• Budget Management: Manage digital marketing budgets effectively, ensuring maximum ROI for all campaigns. 
• Third party channel management for Amazon.com 
• Oversee local store digital marketing strategy, budget ownership and performance marketing allocation across store locations.   
• Other duties as assigned.

The Must Haves  

**Must be in Seattle

• Bachelor's degree in Marketing, Business, or a related field (Master's preferred)
• Minimum 4+ years of experience in digital marketing, including managing multi-channel campaigns
• Proven hands-on experience managing and optimizing Google Ads campaigns
• Demonstrated success managing digital marketing budgets $5M+ annually, with a focus on ROI optimization
• Proficiency in digital marketing tools and platforms (e.g., Google Ads, Meta Business Suite, Google Analytics, SEMrush, etc.)
• Familiarity with web analytics tools, SEO/SEM software, and customer relationship management (CRM) systems
• Strong problem solving strategic thinking, adaptability, communication, and analytical skills
• Embodies, honors, and lives our core values: The Great 8 

At evo, we are working to build and nurture a culture where equity, inclusivity, and compassion are inherent to how we operate and evolve. We recognize and value the uniqueness of each individual's experiences and understand the power in the diversity of ideas and opinions. Guided by our values and mission to promote more inclusive outdoor spaces, we are working to develop a team that is equally representative of the community we hope to build.

While there is more work to be done, we are in the process of evolving our toolset. We are committed to providing the space, support, and resources necessary for each individual to feel heard and valued. If you are interested in contributing your unique voice to our journey, we welcome you to apply!

evo is an equal opportunity employer. We believe the participation of individuals of diverse ages, races, religions, cultures, abilities and personalities will add to personal development and organizational success. All employees and potential employees will be recruited, selected, trained, and promoted without regard to sex, sexual orientation, race, religion, marital or military status, age, national origin, color, the presence of any mental, physical, or sensory disability, genetic information, gender identity, political ideology, or any other basis prohibited by law.

The base wage for this role ranges from $108,000.00 to $135,000.00. Where you land in that range depends on your skills and experience, and we also factor in internal pay equity. While the full range is listed for this role, we rarely hire at the top of the range, leaving room for professional and financial growth in role.

At evo, we continually evolve our pay process and total rewards offerings to ensure pay is fair and easy to understand. While every individual's needs are unique, we are proud to offer a benefits package that has been carefully curated to support both your personal life and professional aspirations.