Manager of E-Commerce & Growth Marketing

About Alabaster

Alabaster is one of the most exciting and fast-growing companies in faith-based publishing today. Founded in Los Angeles, we create beautiful and compelling Christian products — integrating thoughtful design, theological depth, and cultural relevance to help people engage with faith in meaningful ways.

What began as a Kickstarter campaign in 2016 has grown into a brand that has sold over 1 million Bibles and books — helping to pioneer a new category in Christian publishing where design and spiritual depth go hand in hand.

You’ll find our products everywhere — from TikTok Shop and Barnes & Noble to independent bookstores and major Christian conferences across the country. Our titles regularly appear on multiple Amazon Best Sellers lists, backed by over 5,000 five-star reviews. We've been featured by The Washington Post, Fox Business, and Christianity Today, and Alabaster has made six appearances on the Inc. 5000 list of fastest-growing private companies.

At the heart of it all is our 16 person team — a mission-driven, creatively brilliant group of people who care deeply about doing work that matters. We’re building a culture of creativity, excellence, and impact — and we’re just getting started.

If you're excited about creating high-quality, design-forward products that inspire people — we’d love to meet you.

The Opportunity

Our vision is to see all humanity experience God as beautiful — and we believe the future of Christian formation must be creative, accessible, and shaped by culture-makers who care deeply about both truth and creativity.

Over the next 10 years, we’re building Alabaster into a category-defining Christian brand — one that spans across more than just book publishing. We’re assembling a world-class team of builders, storytellers, and operators to make that vision real — people who are hungry to grow, grounded in purpose, and ready to create products that inspire generations.

If you're looking for a once-in-a-decade opportunity to help shape the future of faith and culture — we’d love to meet you.

At Alabaster, You’ll Enjoy

• Ownership and Impact: You’ll be trusted to take ownership of your work and make meaningful contributions from day one. We move fast, stay scrappy, and make decisions that drive real results — with plenty of room for initiative and leadership.
• A Purpose-Driven Team: We’re not just here to sell books — we’re here to build something that matters. Every team member plays a role in shaping products that people love, share, and grow with. You’ll join a team that cares deeply about craft, culture, and impact.
• Top-Tier Team, Grounded in Values: You’ll work alongside thoughtful, talented people who lead with humility and believe relationships matter. We’re proud of our culture — shaped by people who go above and beyond, care deeply, and show up fully.
• Real Results, Not Just Vibes: Alabaster has a 95% employee retention rate, a 5-star Glassdoor review, and has made six appearances on the Inc. 5000 list of fastest-growing private companies. We’re not just a great place to work — we’re a great team doing great work.

Key Responsibilities

Revenue & Profitability Ownership

• Own topline revenue and contribution margin across Amazon, Shopify (DTC), TikTok Shop, and Wholesale channels.
• Develop and manage annual sales and profit forecasts, ensuring growth aligns with company margin targets.
• Analyze performance by channel—balancing ad spend, shipping, merchant fees, and fulfillment costs to improve contribution margin.
• Partner with Finance and Operations to align forecasts, inventory flow, and pricing strategies that optimize profitability.
• Report weekly on sales, contribution margin, and channel efficiency to leadership.

E-Commerce & Performance Marketing

• Lead Alabaster’s Meta Ads strategy and execution—owning campaign setup, creative testing, targeting, and ROAS optimization.
• Oversee external partners for Amazon PPC, TikTok Ads, and Google Ads, ensuring spend efficiency and performance accountability.
• Develop cross-channel attribution and LTV models to guide spend toward high-return audiences and products.
• Continuously test and refine paid media strategy to balance growth, margin, and customer acquisition cost (CAC).

Channel Strategy & Optimization

• Oversee execution and optimization across all key channels:
• Amazon: Partner with the marketplace team to maintain account health, pricing, and advertising performance.
• Shopify: Drive DTC revenue growth through ad optimization, conversion improvements, and promotional planning.
• TikTok Shop: Scale product discovery and affiliate performance through platform partnerships.
• Wholesale: Align product launches, inventory, and pricing to expand retail distribution (e.g., Ingram, Christian bookstores).
• Identify trends, new platform opportunities, and growth levers to increase both sales and efficiency.

Team Leadership

• Lead and mentor a team of 4–5 specialists across Amazon, Paid Media, Shopify, and Wholesale.
• Build structure and accountability through clear OKRs, feedback, and growth plans.
• Foster collaboration with Brand, Creative, and Operations to ensure seamless campaign execution.

Data, Systems, & Reporting

• Build dashboards and reporting systems that track sales, contribution margin, CAC, ROAS, and LTV across all channels.
• Use data to drive strategic recommendations for pricing, promotions, and product mix.
• Present quarterly business reviews with actionable insights to leadership.

Must-Haves

• 6–10+ years in e-commerce, performance marketing, or channel strategy at a DTC, CPG, or lifestyle brand.
• Proven ability to drive both revenue growth and contribution margin improvement across multiple e-commerce channels.
• Hands-on experience managing Meta Ads campaigns (strategy, creative testing, optimization).
• Strong understanding of Amazon, Shopify, TikTok Shop, and Wholesale channel dynamics.
• Solid financial and analytical acumen—comfortable interpreting P&Ls, ad spend efficiency, and margin data.
• Demonstrated success managing and developing a cross-functional team.
• Proficiency in Excel/Google Sheets, Google Analytics, Meta Ads Manager, and marketplace dashboards.
• Excellent communication and leadership skills with a bias toward ownership and accountability.

Nice-to-Haves

• Experience scaling an eight-figure e-commerce business or owning P&L responsibility.
• Familiarity with Ingram, CoreSource, NetSuite, or other wholesale operations platforms.
• Knowledge of creative testing, conversion optimization, and LTV/CAC modeling.
• Exposure to both DTC and omnichannel retail business models.
• Passion for mission-driven, faith-based brands and alignment with Alabaster’s vision of Beauty on Earth.

Dealbreakers

• No direct experience managing Meta Ads or e-commerce profitability.
• Preference for highly corporate, slow-moving environments.
• Inability to balance revenue goals with disciplined margin management.
• Weak follow-through or communication across cross-functional teams.

What We Offer:

• The expected salary range for this position is $95,000 to $155,000 per year, depending on experience.
• Exceptional health coverage (medical, dental, vision) with 99% of premiums covered by us.
• A 401(k) plan with a 3% salary contribution from us, enroll after six months.
• Generous paid time off (PTO) and paid holidays.
• Enjoy various stipends for work and wellness, and a generous 85% discount on company products.
• A collaborative, mission-driven, and growth-oriented work environment.
• Opportunity to directly impact the financial strategy of a rapidly growing e-commerce company.