Manager, Social Media & Performance Marketing
ZAGG
On-site
Midvale, Utah, United States
Manager, Social Media & Performance Marketing – ZAGG & Mophie Brands
We’re looking for a strategic, data-driven, and results-oriented Manager of Social Media & Performance Marketing to lead the strategy, execution, and growth of our organic social channels for ZAGG and Mophie.
This role is responsible for developing performance-focused, thumb-stopping campaigns that drive brand awareness, community engagement, and sales impact. You will be the strategic owner of our social ecosystem, managing third-party agencies and internal resources to concept, track, and optimize campaigns that deliver on ambitious growth targets. If you are equal parts creative and analytical, with a proven track record of managing budgets and agencies to drive channel performance, this is the perfect opportunity for you.
You will be the architect of our organic social strategy, overseeing the development of assets that resonate with audiences across TikTok, Instagram, X, LinkedIn, YouTube, and beyond. Your work will blend data, strategy, and creative direction to maximize engagement, conversion, and ROI in fresh and innovative ways.
We’re looking for a strategic, data-driven, and results-oriented Manager of Social Media & Performance Marketing to lead the strategy, execution, and growth of our organic social channels for ZAGG and Mophie.
This role is responsible for developing performance-focused, thumb-stopping campaigns that drive brand awareness, community engagement, and sales impact. You will be the strategic owner of our social ecosystem, managing third-party agencies and internal resources to concept, track, and optimize campaigns that deliver on ambitious growth targets. If you are equal parts creative and analytical, with a proven track record of managing budgets and agencies to drive channel performance, this is the perfect opportunity for you.
You will be the architect of our organic social strategy, overseeing the development of assets that resonate with audiences across TikTok, Instagram, X, LinkedIn, YouTube, and beyond. Your work will blend data, strategy, and creative direction to maximize engagement, conversion, and ROI in fresh and innovative ways.
Key Responsibilities
- Strategic Leadership: Develop and own the overarching social media and performance marketing strategy, setting clear KPIs for brand awareness, engagement, and conversion that align with business objectives.
- Data-Driven Decision Making: Serve as the in-house expert on organic social media analytics, tracking, and attribution. Use data insights from platforms and tools (e.g., Sprout Social, Google Analytics, Meta Business Suite) to constantly optimize campaign performance, prove ROI, and inform future strategy.
- Campaign & Agency Management: Concept, budget, and lead multi-platform social campaigns from ideation to execution. Manage relationships and the scope of work with third-party agencies, influencers, and content creators to amplify reach and drive performance.
- Channel Growth & Innovation: Proactively identify and capitalize on new channel opportunities, emerging platforms, and trends to grow our audience and stay ahead of the curve.
- Performance Analysis & Reporting: Monitor, analyze, and report on social performance metrics to senior leadership, translating data into actionable insights and clear strategic recommendations.
- Cross-Functional Collaboration: Partner closely with Performance Marketing, Product Marketing, and Ecommerce teams to ensure social strategy is integrated and supports broader customer acquisition, retention, and product launch goals.
- Brand Stewardship: Own and evolve the brand voice and visual identity for ZAGG and Mophie across all organic social channels, ensuring consistency and quality in all published content.
- Budget Management: Own and manage the social media budget, ensuring efficient allocation of resources across content, tools, and agency partnerships to maximize impact.
Qualifications
- 5 to 7 years of experience in a social media management role, with a proven track record in a strategic, data-driven capacity for a consumer brand.
- Managerial experience in budgeting, planning, and leading third-party agencies and freelancers.
- Expert-level knowledge of social media analytics, tracking pixels, UTM parameters, and ROI reporting. Ability to derive actionable insights from data is non-negotiable.
- A strong strategic and creative mind for campaign ideation and storytelling, with the ability to direct creative resources rather than solely execute.
- Deep understanding of social media advertising, platform algorithms, and best practices for both organic and paid social.
- Experience with influencer marketing strategies and managing end-to-end influencer campaigns.
- Excellent communication and presentation skills, with the ability to advocate for strategy and report on performance to senior leadership.
- An assertive, proactive, and performance-driven attitude with a constant focus on channel growth and optimization.
- Passion for consumer tech, mobile lifestyles, and building authentic brand communities.
Bonus Qualifications (Nice-to-Haves)
- Hands-on expertise in shooting and editing short-form video content is a plus, but not the primary function of this role.
- Experience with social listening tools.
- Experience in the consumer electronics or mobile accessories space.
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About Us
At ZAGG & Mophie, we’re at the forefront of innovation, empowering mobile lifestyles in an ever-evolving world.
About Us
At ZAGG & Mophie, we’re at the forefront of innovation, empowering mobile lifestyles in an ever-evolving world.
We deliver premium solutions that keep your devices connected, protected, and looking their best. From cutting-edge portable power to industry-leading screen protection and durable phone cases, our products are designed to meet the demands of modern, on-the-go living.
Protect your phone with popular screen protectors & cases from ZAGG, The World's #1 Mobile Protection Brand. Power your phone with Mophie's charging stands, portable chargers, power banks, and the fave Juice Pack. On top of inventing military-grade screen protectors, ZAGG introduced phone cases with a kickstand, so you can watch, exercise, cook, & video-chat hands-free in portrait or landscape. With Replacements for Life for screen protectors & cases, you're always protected.
Our culture is rooted in innovation, creativity, and continuous growth. We thrive on pushing the boundaries of what’s possible, combining advanced technology with thoughtful design to create products that elevate your digital experience.
At ZAGG Brands, we’re not just responding to industry trends — we’re setting them, leading the way with solutions that empower you to live life untethered. If you’re passionate about shaping the future of mobile technology, come join us and grow in an environment where your ideas are valued, your potential is limitless, and your contributions make a real impact.
ZAGG is an Equal Opportunity Employer. We do not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided based on qualifications, merit, and business need.