Paid Social Manager

About the Role

Maleda Tech is seeking a results-driven Paid Social Manager to lead the strategy, execution, and optimization of paid social campaigns across multiple platforms. This role is ideal for a data-driven marketer who thrives in performance environments and is passionate about driving customer acquisition, engagement, and revenue growth through creative testing and analytics.

You will partner cross-functionally with marketing, creative, and analytics teams to scale campaigns, improve efficiency, and deliver measurable business impact.

Key Responsibilities

• Develop and execute paid social strategies across platforms such as Meta (Facebook/Instagram), TikTok, LinkedIn, and others

• Plan, launch, and continuously optimize campaigns to achieve performance goals (CPA, ROAS, CTR, conversions)

• Manage campaign budgets, pacing, and forecasting to maximize return on investment

• Conduct A/B testing across creatives, copy, audiences, and landing pages to improve performance

• Analyze campaign data and deliver actionable insights through reporting and dashboards

• Collaborate with creative and content teams to develop high-performing ad assets

• Monitor platform updates, trends, and best practices to inform strategy

• Build and manage audience segmentation, retargeting strategies, and customer journey flows

• Oversee tracking implementation (pixels, events, UTM parameters) and ensure data accuracy

• Partner with analytics teams to measure attribution and cross-channel performance
  

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience)

• 3+ years of hands-on experience managing paid social campaigns

• Proven track record of driving performance and scaling campaigns effectively

• Strong knowledge of ad platforms including Meta Ads Manager, TikTok Ads, and LinkedIn Campaign Manager

• Experience with analytics tools such as Google Analytics or similar attribution platforms

• Proficiency in Excel or Google Sheets for data analysis

• Strong analytical mindset with attention to detail

• Excellent communication and collaboration skills
  

Preferred Qualifications

• Experience in eCommerce or direct-to-consumer (DTC) marketing environments

• Familiarity with creative strategy and performance-driven content development

• Understanding of marketing funnels and conversion optimization strategies

• Experience with marketing automation and CRM tools
  

Key Details

• Start Date: ASAP

• Duration: ~3 Months (with potential for extension)

• Schedule: Part-time, ~20-40 hours per week (flexible based on business needs)

• Location: Remote (U.S.-based)

• Compensation: $115 - $127/hour + benefits

• Employment Type: Contract (W2)