Paid Social Manager

About the Role

Maleda Tech is seeking a highly analytical and execution-driven Paid Social Manager to lead the end-to-end execution, optimization, and scaling of paid social campaigns across multiple platforms.

In this role, you will own performance outcomes across high-volume campaigns, driving efficient growth through continuous experimentation, data-driven decision-making, and strategic budget allocation. You will work at the intersection of marketing, analytics, and creative, partnering closely with cross-functional teams to deliver measurable business impact.

This is an opportunity for a performance marketer who thrives in fast-paced environments, enjoys rapid testing cycles, and is passionate about scaling campaigns while maintaining strong efficiency metrics.

Key Responsibilities

• Own the full lifecycle of paid social campaigns across platforms including Meta (Facebook/Instagram), TikTok, Snapchat, and LinkedIn

• Manage daily campaign operations, including budget allocation, bid strategy, pacing, and performance monitoring

• Scale high-performing campaigns while maintaining or improving key efficiency metrics (CPA, ROAS)

• Design and execute structured A/B tests across creatives, audiences, placements, and bidding strategies

• Develop and optimize audience strategies, including prospecting, retargeting, and lookalike modeling

• Partner with creative teams to iterate on high-performing ad concepts and performance-driven creative strategies

• Analyze campaign performance data to identify trends, insights, and optimization opportunities

• Ensure accurate tracking and measurement (pixels, events, UTMs) and troubleshoot discrepancies

• Build and maintain dashboards and reporting frameworks to monitor performance and inform decision-making

• Stay current on platform updates, algorithm changes, and emerging trends in paid social and digital marketing
  

Qualifications

• 2–5 years of hands-on experience managing paid social campaigns with a strong performance marketing focus

• Deep experience with Meta Ads Manager and at least one additional platform (TikTok Ads, Snapchat Ads, LinkedIn Ads, etc.)

• Proven track record of scaling campaigns while achieving efficiency targets (CPA, ROAS)

• Experience managing large budgets and high campaign volume in a fast-paced environment

• Strong analytical and problem-solving skills with proficiency in Excel or Google Sheets

• Experience with tracking and analytics tools (Meta Pixel, TikTok Pixel, Google Analytics, etc.)

• High attention to detail with the ability to manage multiple campaigns simultaneously
  

Preferred Qualifications

• Experience in direct response marketing, lead generation, or eCommerce environments

• Familiarity with creative testing frameworks and performance creative strategy

• Understanding of conversion rate optimization (CRO) and landing page performance

• Experience with attribution tools or multi-touch attribution models

• Exposure to SQL or data visualization tools (e.g., Looker, Tableau)
  

Key Details

• Start Date: ASAP

• Duration: ~3 months (with potential for extension)

• Work Schedule: Full-time (40 hours/week, Monday-Friday)

• Location: Remote (U.S.-based candidates ONLY)

• Compensation: $85-$97/hour + benefits

• Employment Type: Contract (W2)