Performance Marketing Lead

Job Description

• Role: Performance Marketing Lead
• Duration: 16 weeks (January 5 - May 5, 2026)
• Location: Remote
• Hours/week: 15-20
• Hourly Rate: up to $65, DOE
• This will be a W2 Engagement, click here to learn more
• Background Check Required
• Benefits available.
• Rosie Rules - Please read before accepting a project! 

About the Role:

We’re seeking a data-driven and results-oriented Performance Marketing Lead with strong hands-on keyboard (HoK) experience across Amazon and Walmart advertising platforms, including PPC and DSP. This role requires someone who thrives in a fast-paced environment, can manage campaign performance down to the dollar, and is comfortable communicating across all levels- including the C-suite.

You will be responsible for driving customer acquisition, revenue growth, and efficiency across multiple verticals including pharma, kitchen/home, and authors/publishing.

Key Responsibilities:

• Hands-on campaign execution and optimization on Amazon (PPC, DSP) and Walmart Connect, including:

  • Keyword strategy, bid management, and audience targeting

  • Budget allocation and pacing to meet ROAS and CPA goals

  • A/B testing, creative iteration, and conversion rate optimization (CRO)

• Develop and deliver weekly performance reports, highlighting insights, optimizations, and recommendations

• Monitor and improve key performance metrics including ROAS, CPC, CTR, and CVR

• Collaborate cross-functionally with sales, creative, and product teams to align messaging and strategy

• Present campaign performance and strategic recommendations to senior leadership and C-suite

• Adapt communication and presentation styles for diverse stakeholders

• Stay up to date on platform changes, competitive trends, and new tools to maintain cutting-edge campaign performance

Qualifications

• 3–5+ years of hands-on experience in performance marketing, specifically managing:

  • Amazon Advertising (PPC and DSP)

  • Walmart Connect

• Strong understanding of eCommerce funnels and digital advertising best practices

• Experience managing budgets and scaling spend while maintaining efficiency targets

• Proficiency with data tools and platforms (Excel, Amazon Ads Console, Walmart Ad Center, analytics platforms)

• Deep knowledge of ROAS, CAC, LTV, and performance reporting

• Experience in one or more of the following verticals preferred: pharma, kitchen/home products, authors/publishing

• Excellent communication skills; confident in adapting tone and approach for cross-functional teams and executives

• Analytical mindset with a passion for testing and optimization

Additional Information

We Are Rosie provides strategic consulting and talent solutions for the marketing industry. We partner with more than 200 of the world’s biggest brands and agencies to help them solve unique marketing challenges with the best people, swiftly and at scale. Founded by former advertising executive Stephanie Nadi Olson in 2018, We Are Rosie is on a mission to redefine how marketing works, with an inclusive, human-centric approach that’s better for business and better for marketers. Our company has been recognized as an industry trailblazer and earned many accolades, including being named to the 2023 Global Top 100 Inspiring Workplaces, the Inc. 5000 2022, and Adweek’s Fastest Growing Agencies in 2021.
 

We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, age, national origin, ancestry, physical or mental disability, medical​​​ condition, pregnancy, genetic information, gender, sexual orientation, gender identity or ​expression, veteran status, marital status, or any other status protected under federal, state, or local law.