Performance Marketing Lead

The Consumer Marketing Organization (CMO) at Microsoft leads Marketing across our portfolio of consumer and commercial products including Windows, Surface, Microsoft 365, Edge, Bing, and Copilot. We develop and execute integrated marketing strategies that connect with customers full cycle - from awareness to conversion. Our team thrives on creativity, collaboration, and data-driven excellence, working cross-functionally to deliver impactful campaigns. Join us to help shape the future of consumer engagement in the age of Artificial Intelligence (AI).

The Digital Direct Sales (DDS) team is responsible for the Microsoft Store eCommerce experience. We create a trusted online destination for Consumers and Very Small Businesses to discover, learn and buy the full range of Microsoft products and solutions. We are searching for a Performance Marketing Lead to join our team!

As the Performance Marketing Lead, you will play a pivotal role in analyzing and optimizing our marketing channel performance across various channels, such as paid media, Search Engine Optimization (SEO), and email marketing. You will use data-driven insights to identify trends, measure performance, and provide actionable recommendations to improve our marketing strategies. You will have a previous understanding of channel performance marketing, a solid background in data analysis, and the ability to strategize with other team members cross-functionally to enhance marketing effectiveness and drive positive impact to key business key performance indicators (KPIs). Your organizational agility will enable you to educate and influence at all levels of the organization effectively, and develop actionable plans that garner buy-in from stakeholders.

Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond. 

In alignment with our Microsoft values, we are committed to cultivating an inclusive work environment for all employees to positively impact our culture every day.

• Analyze performance of all paid and non-paid marketing channels, ensuring clear attribution and effectiveness and provide actionable insights to refine strategies to ensure marketing investments drive impact.
• Track, report, and analyze channel impact on campaigns and website analytics, identifying trends and insights.
• Conduct A/B testing to identify successful marketing tactics.
• Prepare and present reports on channel and campaign performance to stakeholders. 
• Develop storytelling to demonstrate business impact of integrated marketing channels.
• Use tools such as Adobe Analytics, Fabric, PowerBI, AdWords, and social media platforms to gather and analyze data.
• Collaborate with cross-functional teams to align campaign goals and strategies.
• Align with partner analytics teams to evolve email and SEO impact measurement methodology.
• Create a measurement framework and metric baseline for partnership initiatives.
• Stay current with the latest trends and best practices in digital marketing channels such as Search Engine Optimization (SEO)/Search Engine Marketing (SEM) and Email Marketing.
• Embody our culture and values.

NOTE: not responsible for a single channel. Works across channels and partners with channels leads/Subject Matter Experts (SMEs)

Required/Minimum Qualifications 

• Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 3+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related work experience
  • OR equivalent experience.
• 3+ years experience analyzing marketing channel performance, identifying trends, and turning insights into strategic recommendations.
• 3+ years experience with A/B and multivariate experiments.
• 1+ years experience with marketing attribution models such as Multi-Touch, Model-Based or similar products.

Additional/Preferred Qualifications 

Integrated Marketing IC4 - The typical base pay range for this role across the U.S. is USD $106,400 - $203,600 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $137,600 - $222,600 per year.

Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here: https://careers.microsoft.com/us/en/us-corporate-pay 

Microsoft will accept applications for the role until September 2nd, 2025.

Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.  We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request via the Accommodation request form.

Benefits/perks listed below may vary depending on the nature of your employment with Microsoft and the country where you work.