Performance Marketing Manager (Google + Meta Ads) - 15642

Position : Remote Performance Marketing Manager (Google + Meta Ads)
Location & Compensation

• Location: Open to candidates located in Latin America (LATAM) and the Philippines.
• Compensation: $1,500 - $2,500 per month (Commensurate with experience).

Overview

We are looking for a highly analytical and results-driven Performance Marketing Manager to take end-to-end ownership of our paid acquisition strategy and execution. The core focus of this role is to drive significant revenue growth and improve Return on Ad Spend (ROAS) by expertly managing and scaling our Google and Meta ad platforms. This is a hands-on role for an experienced professional who thrives on optimization, analysis, and tangible results within a high-growth environment.

Core Focus & Accountability

• Own Paid Acquisition End-to-End: Be fully accountable for all paid media performance, from strategy and execution to reporting.
• Revenue & ROAS: Primary accountability for achieving aggressive revenue growth targets while maintaining and improving ROAS efficiency.

Key Responsibilities

• Google Ads Management: Strategically manage and optimize high-budget Google Ads campaigns, focusing on both Shopping and Search to maximize revenue at scale.
• Meta Ads Scaling: Design, execute, and scale high-volume campaigns across Meta Ads (Facebook/Instagram), including rigorous creative testing, sophisticated audience segmentation, and effective retargeting strategies.
• Full Funnel Management: Build and manage comprehensive paid funnels, overseeing all campaign stages from initial setup to daily optimization and final reporting.
• Performance Tracking & Analysis: Track campaign performance rigorously using GA4 and various attribution models. Conduct deep-dive analysis on ROAS and Customer Lifetime Value (LTV) to inform future strategy.
• Reporting & Communication: Prepare and present clear, concise reporting on ad spend, efficiency metrics, and the direct revenue impact of paid media efforts to leadership.

Must-Have Skills & Experience

The ideal candidate must meet the following non-negotiable requirements:

• Shopify Scale Experience: 3–5+ years of direct, hands-on experience running high-budget ad accounts for a Shopify brand generating $2 Million+ in annual revenue.
• Proven Results: Must be able to showcase concrete case studies and verifiable "proven wins," demonstrating:
  • Specific spend levels managed.
  • Measurable improvements in ROAS.
  • Optimizations made to Customer Acquisition Cost (CAC) and Average Order Value (AOV).
• Technical Acumen: Strong, practical knowledge of attribution models, pixel implementation, and server-side tracking to ensure accurate data capture and reporting.
• Hands-On Optimization: This is not a delegating role. The candidate must possess extensive hands-on experience in daily campaign setup, optimization, and troubleshooting.

Evaluation Criteria & Priority

Candidates will be evaluated based on their ability to demonstrate:

• Performance Demonstration: Can demonstrate past ad account builds and tangible, measurable performance improvements (e.g., before/after revenue growth, improved ad ROAS).
• Attribution Expertise: A clear and sophisticated understanding of modern attribution challenges and practical solutions to these issues.
• Problem-Solving: The ability to articulate clear, actionable problem-solving examples—specifically, what steps were taken to fix a significant drop in ad performance or conversion rate.

Candidate Prioritization 

We wiill prioritize candidates who can:

1. Shopify Scale (The #1 Requirement): Have demonstrably managed paid media for Shopify stores operating at a $1M+ scale.
2. Show Real Metrics: Provide verifiable metrics and results (before/after data on revenue growth, ad ROAS, etc.).
3. Strategic & Execution Blend: Understand and drive both strategy and execution—capable of high-level planning but also willing to be hands-on when necessary.

Bonus Points

Experience in any of the following areas is a significant advantage:

• Conversion Rate Optimization (CRO): Experience with CRO or landing page optimization to improve funnel efficiency.
• Full-Funnel Integration: Experience connecting ad funnels directly into post-purchase Email/SMS flows for better LTV.
• Affiliate/Influencer: Familiarity with managing or integrating affiliate or influencer programs into the marketing mix.

Along with your CV please share:

• A cover letter about why you’d be a good fit for the role. I will present this to my client to give them an overview of what you will bring to the role. Use this as an opportunity to pitch yourself directly to the client
• What is your expected salary for the role?
• If successful, what is your notice period or how soon would you be able to start ?
• Kindly provide an updated and detailed CV. Ensure it includes relevant keywords and highlights key skills and experience you have relevant to the role.
• Please provide a video introduction link where you introduce yourself and summarize your experience and key achievements. You don’t need to mention the specific role you are applying for—keep it general by highlighting your background, expertise, and what you can bring to your next role.You may use any platform you prefer (Google Drive, Dropbox, Loom, YouTube, etc.). Please ensure that the link is unrestricted and viewable by anyone with the link. It is imperative to have a video introduction to move forward with the application process. 

Tips for a professional, well-presented video:

• Record in a quiet, well-lit space with minimal background noise and distractions.
• Dress professionally, as you would for an interview.
• Maintain good posture, speak clearly, and make eye contact with the camera. Remember first impressions last!