Performance Strategist 

Job Details

As a company that values inclusion and diversity, Thrive seeks individuals of all backgrounds and experiences to apply for this position. We encourage anybody who is interested in this position to please apply!

About Thrive

We’re one of North America’s top full-funnel marketing agencies. At Thrive, we evolve our services by continually building and growing as we learn and adapt to our clients needs and the world around us. We prioritize taking frequent steps back to examine our methods, to see what’s working and what’s not, so that we can continue to hone our expertise.

Our mission is to grow your favourite companies in a sustainable way, and as a result, we have developed a deep expertise in performance marketing, brand marketing, digital design, and data and measurement - having managed over $4 Billion USD in advertising spend for more than a decade. You may not realize it, but you've probably seen some of our work with startups, Fortune 500 companies, and companies of all sizes in between (Uber, Asana, Masterclass, Snapchat, Zoom, Rivian - to name a few!).

Our culture is centered around creativity, innovation, problem-solving, empathetic understanding and continual learning. People are challenged in a way that helps them continue to achieve career growth and goals, and that also lives in harmony with being respectful of each person's boundaries. It’s an environment where we encourage each team member to experiment, and know that this doesn’t always have to lead to a successful output - but the journey there helps develop critical skills, experiences and lenses to implement in our work now and in the future. We curate playfulness in our work, and create an environment where each person knows they can be their uniquely awesome selves at Thrive.

The Role

Joining the Performance department (performance marketing) as our Performance Strategist, you'll ensure Thrive operates at peak performance by establishing efficient processes, implementing best practices, and fostering growth within your team in both technical and strategic areas. Your mission will be to develop and execute project growth initiatives, lead a high-performing team, and uphold our company philosophy. You’ll focus on setting your team up for success by enhancing the systems used to build, maintain, and grow client relationships through continuous improvement of philosophies, programs, policies, and processes.

Your focus of responsibilities will be:

• Domain: Recognized as an emerging leader in performance marketing at Thrive, you solve client challenges, elevate team skills, and drive program growth by enabling teams to excel in their projects and careers.
  • Example: You'll lead teams in the research, media planning and strategic roadmaps across mid-sized projects. You’re responsible for mobilizing internal teams and working alongside them from inception through to hands-on, ongoing execution and optimization, while reporting to stakeholders on key performance indicators.
• Client: Organizing and leading high-impact client relationship drivers, such as client onboards and business reviews, and using the latest and most cutting-edge methods and tools available to achieve successful outcomes.
  • Example: You lead strategic conversations with small to mid-sized clients 1:1, proactively engaging in and consistently monitoring client sentiment to ensure we’re addressing any challenges and opportunities. You provide constructive feedback to team members and work with the senior operational team to address any resourcing, performance or economic shifts.
• People: Elevating people you work directly and indirectly with to bring best-in-class solutions to projects through their thinking and execution. Supporting the development of team members to grow company performance expertise.
  • Example: You either manage team members directly or work closely with them in a mentor and advocate capacity. Operating at a manager level, you address any role performance challenges proactively and appropriately. You set team members up for success to continuously elevate their roles on projects, are an expert at giving feedback and approach difficult conversations with confidence and care.
• Company: Lead a culture of project excellence in the Performance department by guiding daily interactions, developing initiatives, and aligning individual efforts with organizational goals. Monitor team workflow, use business intelligence tools to optimize people and project allocation.
  • Example: You lead team-level conversations and support initiatives that keep Thrive on the leading edge of performance marketing. You get buy-in, work through change management, and successfully collaborate with cross-functional support as needed.

We’re committed to delivering an exceptional onboarding experience that will create a strong foundation for your launch in this role:

• In your first 30 days you’ll familiarize yourself with Thrive’s tools and processes and begin onboarding to projects and teams across your department, identifying performance opportunities and building relationships.
• In your first 60 days you’ll be playing an active role across projects, collaborating with teams on day-to-day and longer term account initiatives. You’ll begin developing processes and strategies to improve team and project success and sharing key insights with others.
• In your first 90 days you’ll be stepping into account leadership opportunities, providing support across project planning, strategy, client partnerships and team skills development. 

Qualifications

• You have executed, planned and maintained multi-channel, full funnel performance marketing accounts of $200k+ USD media spend per month at a consistently positive ROI for the client across multiple platforms at a time (e.g., Meta, Google Ads, YouTube, Display, Programmatic Platforms, TikTok, Twitter, Spotify and others).
• You have experience directly collaborating with and delegating to junior team members as a senior account manager. You have contributed to the development of multiple team members by leading training and providing strategic guidance and project leadership to the point of developing others to the next stage of seniority / role level.
• You have advanced analytical skills and are experienced in using visualization tools like Google Sheets, Excel, Google Data Studio, Tableau or similar platforms to pull, sort, analyze and draw insight from ad platforms, analytics, and / or business intelligence tools.
• You’ve managed performance media across a range of business verticals and sizes (ecommerce, lead gen, etc), and have been responsible for pacing, forecasting and reporting the impact of performance media on overarching business goals.
• You have successfully managed client and / or key stakeholder relationships (ranging in seniority) via weekly touchpoint meetings, quarterly business presentations and asynchronous communication channels (Slack, email, Asana, etc). You’ve resolved difficult stakeholder situations, keeping priorities organized and objectives aligned and have consistently received buy-in on strategic proposals or deliverables.
• You have effectively communicated with clients on marketing concepts such as incrementality, KPI selection, attribution and business economics and have incorporated marketing measurement considerations into your strategic approaches.

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Equal Opportunity Employer

Thrive is an equal opportunity employer committed to building a diverse, inclusive, and respectful workplace. We have zero tolerance for bullying, discrimination, or harassment of any kind, and we strive to create an environment where everyone feels safe, supported, and valued.

This commitment applies to all aspects of employment, including recruitment, hiring, performance management, training, compensation, and advancement. Accommodations are available upon request for candidates participating in any stage of the selection process.

Competitive Total Compensation Package

At Thrive, we offer a competitive total compensation package that reflects role scope, experience, and impact. This includes a comprehensive benefits program with remote-first, flexible work, paid vacation and wellbeing time, career development support, internal career coaches, and robust health, dental, and paramedical coverage, and so much more!

The Use of Artificial Intelligence

Every application, interview, and candidate interaction at Thrive is reviewed and managed by a human. Where AI tools are used to support parts of the hiring process, candidates are informed and asked to provide consent.

Hiring Eligibility by Location

While Thrive operates as a remote-first organization and hires globally, work authorization requirements vary by role and location. Candidates must be legally authorized to work in the country where the role is based. For roles based in Canada, candidates must already be eligible to work in Canada. Thrive does not provide visa sponsorship.

Beware of Hiring Scams

Thrive Digital will never offer employment or request personal information outside of our official application process. While we do reach out to people on social channels, most commonly LinkedIn, with information about our active job posts, we always include a detailed recruitment package and a link to our careers page to apply. We do not reach out to candidates via text, WhatsApp or telegram or request any personal information. All recruiting communications will come from an @thrivedigital.com email address or our applicant tracking system (Greenhouse).

Thrive is a remote-first company with team members working across multiple regions. We recognize and respect the Indigenous histories of the lands where our team lives and works.