Performance Web Developer

About Us: 

Here at the Healthy Back Institute we are on a mission to transform the way people think about and treat pain. Since 2003, we have helped millions of people all over the world to claim their freedom from pain and start loving life again. 

Everything that happens at the Healthy Back Institute is rooted in our core values: 

Freedom, Love, Team, Growth, Excellence, and Courage

These values are the foundation of how we serve our customers and how we treat each other. We are seeking a Performance Web Designer to join our team!

The Opportunity: 

As our Performance Web Designer, you will play a critical role in the execution of high-converting, visually compelling marketing assets that support our revenue-driving campaigns across landing pages, email, and paid media. This role helps power our test-and-learn growth model by enabling high-quality, rapid design output that aligns with brand standards while optimizing for performance.

This is a Part-Time (20 hours/week), Remote, Contractor role reporting to the Manager of Creative.

Who You Are:

• Agile & Execution-Focused: You’re fast, detail-oriented, and capable of turning around polished digital assets under tight timelines.
• Conversion-Minded: You design with performance in mind. You know how to apply layout and visual hierarchy to drive engagement and action.
• Collaborative & Adaptable: You thrive in a team environment, iterate based on feedback, and handle shifting priorities with ease.
• Who you are not: A brand-only or print-heavy designer. You aren’t afraid of performance metrics or CRO concepts—and you’re excited by design that drives business impact.

What You Have:

• 3–5 years of professional experience in digital or web design, preferably within DTC, eCommerce, or health & wellness brands
• Proficiency in Figma (core tool for design and collaboration)
• Experience designing CRO landing pages, mobile-first layouts, and campaign assets across paid and email channels
• A strong portfolio demonstrating conversion-focused page design and performance marketing assets
• Excellent communication and remote collaboration skills

A plus!

• Familiarity with CRO platforms such as Unbounce, Webflow, or Instapage
• Basic animation or motion graphics capabilities
• Experience using tools like Buyist

What You’ll Get To Do:

Rapid Design Execution

• Turn around polished page comps, paid media creatives, and email assets quickly in response to fast-moving campaign needs
• Translate briefs into production-ready designs that reflect brand identity and performance goals

CRO & Performance Asset Design

• Create conversion-first landing pages with strong UX, visual clarity, and mobile responsiveness
• Support A/B testing by delivering design variations optimized for key performance metrics (CTR, CVR, engagement)

Cross-Functional Collaboration

• Partner with marketing, creative, and growth teams to execute design iterations based on testing insights and feedback
• Maintain and evolve a visual library that reflects the HBI brand and supports scalable creative testing

Opportunities and challenges you’ll be excited to help us with:

• Improving the design-to-launch turnaround time for CRO pages
• Elevating the brand’s digital aesthetic while staying rooted in direct response fundamentals
• Supporting campaign velocity with scalable, repeatable design systems

Why You’ll Love It Here:

• The People. You will be surrounded by some of the most talented, supportive, smart, and kind people, leaders and teams – people you can be proud to work with.
• The Mission. At HBI, we are relentlessly focused on helping people live pain free lives.  It feels good to serve others – and HBI is the leader in helping people live their life pain free.

• The Values. The opportunity to make a difference with teammates who believe in our core values of Freedom, Love, Team, Growth, Excellence, and Courage

The Benefits:

• A healthy work/life balance and flexible schedule
• Remote / virtual work from home position
• Discount on HBI products
• An amazing team-centered culture felt at all levels of the company!

Please get to know us!

We encourage you to click on the links below and get to know us better!

• Explore our proven, Pain Relieving Products here.
• And find hundreds of customer’s Success Stories here.
• Check out our reviews on Glassdoor to learn more about our culture!
• Our Career page to see the position posting HBI Career Page.

Please Note: Before applying for the role, know that we take hiring very seriously. Interviewing with us may include video and phone interviews, assessments, projects, and scenario-based situations. Although we are unable to follow up with each and every candidate, we do our best to run a thorough process for candidates with whom we identify a potential fit.

The above job posting is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor. All employment is “at-will” as governed by the law of the state where the employee works. It is further understood that the “at-will” nature of employment is one aspect of employment that cannot be changed except in writing and signed by an authorized officer.