Senior Growth Manager, Paid Social

Freebird is one of the fastest-growing DTC brands in personal care. What started as a revolutionary electric head shaver has grown into a premium grooming brand serving over 1 million customers. With a robust subscription engine, a powerhouse creative pipeline, and a mid 8-figure annual media budget, we’re scaling fast—and we’re hiring a Senior Growth Manager, Paid Social to help drive our next phase of growth.

🚀 The Opportunity

We’re looking for a seasoned Paid Social expert to own execution, optimization, and creative testing across our Meta (Facebook & Instagram) ad program. Reporting to the Director of Paid Media, you’ll take charge of day-to-day buying, creative iteration, performance reporting, and budget pacing—freeing up senior leaders to focus on strategy.

This is a high-impact, revenue-driving role. You’ll manage millions in monthly spend, work with a 300+ monthly asset pipeline, and help us build a best-in-class growth engine fueled by performance data and fast creative iteration.

🔑 Responsibilities

📊 Meta Campaign Execution & Optimization

• Launch and manage high-volume paid social campaigns with a performance mindset.
• Maintain clean, scalable Meta account architecture (CBO/ABO, exclusions, segmentation, naming conventions).
• Monitor CAC, ROAS, CVR, CTR, MER, and contribution margin daily—scaling winners, killing losers.
• Build and implement automated rules to minimize spend inefficiencies and optimize delivery.

🎯 Budget Management & Forecasting

• Own daily, weekly, and monthly pacing across campaigns—adjusting allocation based on real-time results and business goals.
• Contribute to forecasting and scenario planning by audience, geo, funnel stage, and seasonal trend.
• Participate in strategic budgeting conversations with leadership (e.g., offer changes, new channel launches, LTV expansion).

🎨 Creative Testing & Strategy

• Run structured, high-volume creative tests (50–70+ adsets/week) across multiple personas, landing pages, and funnel stages.
• Identify winning angles, hooks, formats, and storytelling devices—use data to guide rapid creative iteration.
• Partner with the in-house creative team to brief concepts, provide test-based feedback, and scale what converts.

📈 Analytics & Measurement

• Use attribution tools (Triple Whale, Northbeam, GA4, Shopify, etc.) and incrementality testing (e.g., geo-holdouts, conversion lift) to inform decisions.
• Analyze blended and down-funnel performance across acquisition cohorts.
• Maintain a structured testing roadmap and creative insights tracker to consolidate learnings and spot trends.

🤝 Cross-Functional Collaboration

• Collaborate with CRO and Ecommerce teams to align campaign strategy with landing pages, funnel flows, and A/B tests.
• Work closely with creative, tech, and product to ensure message match and funnel consistency.
• Share results, test updates, and campaign walkthroughs regularly via reports, Looms, and Slack.

• 3–5+ years of hands-on Meta buying experience with budgets of $1M+/month.
• Mastery of Meta’s ad systems (CBO/ABO, placements, bidding, exclusions, account structure).
• Deep understanding of performance metrics and attribution (CAC, MER, LTV, incrementality).
• Experience collaborating with creative teams and guiding high-velocity testing.
• Analytical, organized, and fluent in testing frameworks and campaign structures.
• Clear communicator who proactively shares insights, wins, and ideas.
• Hungry, resourceful, and thrives in a fast-paced, growth-focused team.

Bonus:

• Experience managing TikTok, Pinterest, or Snapchat campaigns.
• Familiarity with landing page testing, CRO tools, and Shopify optimization.

• Fully Remote Flexibility: Work from wherever you thrive best

• Comprehensive Medical Benefits: Premium medical plans designed to support your health and wellness
• Competitive Compensation & Bonuses: A strong base salary + performance bonuses tied to impact
• 401(k) with Company Match: Helping you plan and save for the long-term
• Unlimited PTO: Take the time you need to recharge and show up at your best
• Opportunities for Growth: Elevate your career with the chance to scale into a senior leadership position

Why Join Freebird?

• Be part of a profitable, high-growth DTC brand with real momentum and ambition
• Own a critical business function and team with autonomy, support, and resources
• Work on a product that solves real problems, delights customers, and scales globally
• Join a smart, motivated team obsessed with innovation, experimentation, and impact