Senior Growth Marketing Manager

Senior Growth Marketing Manager, Porto’s Bake at Home

About Porto’s Bake at Home

Family-owned Porto’s Bakery & Café, founded in the 1960s by Cuban immigrants Rosa and Raul Porto, operates some of the country’s most beloved and successful bakeries. In 2018, we launched Porto’s Bake at Home bringing our most popular baked goods to customers across the U.S., including those unable to visit one of our six Los Angeles-area locations. By shipping items frozen, customers can enjoy Porto’s baked goods fresh from their ovens.

The Opportunity

Porto’s Bake at Home is a dynamic and growing business within Porto’s Bakery & Café. As Senior Growth Marketing Manager, you will lead marketing strategy and hands-on execution across the full funnel, including organic and paid acquisition, retention, loyalty, and conversion rate optimization. You will leverage a storied brand and physical retail presence to influence both digital and offline marketing and growth opportunities.

Who we’re looking for

You are passionate about growing eCommerce brands and improving every part of the customer journey. You are always looking for new forms of content, new channels and new offerings to grow the brand, while also finding ways to optimize the existing channels and experience. You are strategic, hands-on, and constantly testing and iterating, grounding decisions in data. You are detail-oriented, quality-driven, and fluent in core growth and financial metrics including LTV, CAC, gross profit, and ROAS/MER, and you understand how to influence them.

Responsibilities

Growth Strategy and Execution

• Develop and execute campaigns to grow reach through content, channels (digital and physical), partnerships, promotions, and merchandising.
• Build and manage an integrated marketing calendar aligned to launches, last calls, seasonal and holiday moments, and shipping deadlines.

Paid Media and Performance (Agency and Channel Ownership)

• Own performance across paid channels such as paid search, paid social, influencer and creator, and video.
• Lead external agency and freelance partners to ensure strategy, execution, pacing, optimization, creative testing, and reporting align to goals.
• Maintain measurement rigor across platforms including UTMs, conversion events, GA4 versus Shopify versus platform reporting, and drive budget allocation decisions.
• Drive performance creative by setting testing frameworks, reviewing results, and scaling winners.

Retention, Lifecycle, Loyalty, and Referral

• Analyze retention, repeat rate, and LTV to identify drivers of repeat purchase and churn.
• Lead lifecycle marketing across Email and SMS, including campaign calendar, segmentation, automated flows (welcome, abandon, post-purchase, win back), testing, and deliverability and frequency health.
• Manage loyalty and referral program performance, including program optimization, rewards strategy, and member communications.

Shopify, CRO, and Experimentation

• Own the site conversion rate optimization (CRO) roadmap across key site experiences including home, PDPs, cart, and checkout.
• Partner with the web developer to scope, prioritize, implement, QA, and measure site improvements, ensuring updates and tracking are accurate and launch-ready.

Reporting and Operational Excellence

• Establish KPIs, dashboards, and learning loops that guide decisions and investment.
• Maintain weekly spend pacing and sales forecasting, communicating risks, opportunities, and recommended adjustments.
• Own performance reporting across Shopify, GA4, and ad platforms, translating results into actionable insights.
• Ensure accurate, on-time execution of site updates, merchandising shifts, product availability and seasonal changes, and content refreshes.
• Collaborate with R&D, operations, agencies, and internal stakeholders to support seamless launches and marketing initiatives.

Offline Marketing & Events

• Ideate and coordinate offline marketing such as pop-ups and activations, brand collaborations, expos and events.
• Leverage our physical retail locations to drive eCommerce sales.

Customer and Market Insights

• Conduct ongoing customer surveys and communication to uncover pain points in the current product offerings and opportunities for new products and services.
• Competitor and market research including offers, messaging, creative trends, and product mix to inform strategy, testing, and positioning.

Preferred Experience

• 6+ years in eCommerce, growth marketing, technology, or consulting.
• Bachelor’s degree required (Business or Marketing preferred); MBA a plus.
• Strong writing instincts and ability to develop copy and content that resonates.
• Strong experience managing a Shopify storefront (merchandising and optimization).
• Strong analytical fluency, including comfort with GA4, attribution realities, and clear performance storytelling across platforms.
• Experience owning lifecycle marketing (email and SMS).
• Experience owning or optimizing loyalty and referral programs.
• Comfort managing agencies and holding workstreams accountable through KPIs, pacing, and iterative testing.

Platforms and tools (not limited to): Shopify, GA4, Looker or Tableau (or similar), Klaviyo, Sendlane, Attentive, Yotpo, Google Ads, Meta Ads, TikTok Ads, Convert, Trello.