Senior Manager, Fan Growth & Lifecycle
LIV GolfABOUT LIV GOLF
Now in its fourth season, the LIV Golf League features 13 teams competing for both an Individual and Team title at premier golf courses across the world. As the first truly global golf League, LIV Golf is constantly innovating to set a new standard in sport and redefine the fan experience through the lens of music, culture, and entertainment, while growing the game of golf for a new era of players and fans around the world. Headquartered in New York and London, the League holds events in cities across Asia, Australia, Europe, the Middle East, North America, and Africa, with broadcasts reaching nearly 900 million households in more than 200 international markets and territories. LIV Golf was designed to expand the sport on a global level, bring new audiences to the game, create new value within the golfing ecosystem, and enhance the game’s societal impact far beyond the course through the League’s Impact & Sustainability efforts. In 2022, LIV Golf launched The International Series, which features 10 elevated events in world-class destinations. Sanctioned by the Asian Tour, these events offer a pathway for leading professional and amateur golfers from around the world into the LIV Golf League and the Majors.
HISTORY
Founded in 2021 and officially launched in 2022 with the eight-event LIV Golf Invitational Series, 2025 was our third 14-event season as the LIV Golf League.
The format respects golf’s history and traditions with updates for modern-day sports fans; four days, 72 holes, no cut, shotgun start, and simultaneous Team and Individual competitions, offering a faster tournament that drives engaging storylines and offers an immersive fan experience. The League’s award-winning events, each wholly owned and operated by LIV Golf and broadcast to over 900 million homes across 200 international territories, showcase world-class competition happening at LIV Golf’s 14 global events. Music entertainment, food, live concerts, family-friendly activations and offer a festival-like atmosphere. A two-time winner of the World’s Best Golf Event from the World Golf Awards and a Sports Business Awards Finalist for Sports Event of the Year, our signature hospitality, inclusive atmosphere, quality food and beverage offerings, post-play concerts have helped LIV Golf have helped build record-breaking attendance at events worldwide.
LIV Golf continues to expand its reach by bringing the League to new and returning markets featuring some of the most iconic venues in the world. It has also introduced free agency to professional golf, integrating end-of-season player promotion and relegation, team trades and off-season roster movement that drive year-round fan engagement, embraced by many of the world’s most popular sports.
Away from the entertainment on the course, LIV Golf is dedicated to enhancing the well-being of the communities it visits through its ground-breaking social impact and sustainability strategy. Named a 2024 Most Impactful award winner by Front Office Sports for utilising its platform to make a positive impact on and off the course, in local communities around the globe, the League is committed to giving back and improving the world through golf.
ROLE OBJECTIVE/THE TEAM
LIV Golf is seeking a Fan Growth & Lifecycle Marketing Manager to build, grow, and activate fanbases for LIV Golf’s 13 teams. This role sits at the intersection of fan acquisition, lifecycle strategy, and team storytelling, with a clear mandate to expand team audiences and then convert that growth into sustained engagement and business impact.
You will be responsible not just for optimizing journeys once fans enter the ecosystem, but for helping define how fans discover, join, and emotionally connect with teams in the first place. This includes shaping entry-point experiences, early fan moments, and ongoing communications across email, SMS, push, and in-app messaging.
The ideal candidate thinks as much about how fanbases scale as how they are nurtured, and thrives in a fast-paced sports environment where team narratives, event calendars, and cultural moments drive daily priorities.
JOB RESPONSIBILITIES/WHAT YOU WILL BE DOING
Fanbase Growth & Entry Point Strategy
Partner with Team Marketing, Performance Marketing, and Content to help define how fans enter team ecosystems, including sign-up incentives, early fan moments, and conversion paths.
Develop lifecycle strategies that support fan acquisition, onboarding, and early engagement, turning casual interest into long-term fandom.
Help teams clarify what “joining the fanbase” means and how it should feel across channels and touchpoints.
End-to-End Fan Journey Ownership
Own lifecycle strategy across email, SMS, push, and in-app messaging for assigned LIV Golf teams, from first touch through long-term engagement.
Build automated and triggered programs that support key fan moments, including welcome, event proximity, ticket purchase cycles, merchandise drops, OTT prompts, and loyalty engagement.
Create season-long team communication plans that amplify player stories, team identity, and competitive narratives.
Segmentation & Personalization
Leverage CRM and CDP data to deliver personalized communications based on team affinity, engagement behavior, purchase history, location, and fan attributes.
Optimize sequencing, dynamic content, and targeting to increase relevance, accelerate fan progression, and deepen emotional connection.
Cross-Functional Collaboration
Partner closely with Team Marketing, Performance Marketing, Ticketing, Merchandise, Content, Product, and UX to align fan growth and lifecycle efforts.
Ensure lifecycle programs reflect team brand identity while supporting broader league growth objectives.
Collaborate with Creative and Digital Design partners to efficiently produce high-impact CRM assets.
Performance Optimization & Insights
Track fan growth, engagement, and conversion metrics through dashboards and analytics tools.
Test and optimize subject lines, creative, content blocks, timing, segmentation, and channel mix to improve both acquisition efficiency and lifecycle performance.
Translate insights into actionable recommendations for leadership and cross-functional teams.
Real-Time & Event-Based Activation
Activate quickly around tournaments, team news, roster updates, player moments, and localized ticketing opportunities.
Support rapid-response campaigns that capitalize on cultural moments and live event energy to drive fan growth and engagement.
REQUIRED SKILLS/WHAT WE ARE LOOKING FOR FROM YOU
6–8+ years of experience in CRM, lifecycle, or growth marketing within sports, entertainment, media, ecommerce, or fast-moving consumer brands.
Experience supporting fan or audience growth, not just retention or engagement.
Hands-on experience with ESPs/CDPs such as Salesforce Marketing Cloud, or similar.
Strong analytical mindset with comfort tying lifecycle performance back to fan growth and business outcomes.
Thrives in a fast-paced sports environment with real-time opportunities, evolving priorities and a scheduled geared towards live events.
LIV Golf is an equal opportunity employer that is committed to diversity and inclusion in the workplace and the equal treatment of all current and prospective employees.
We prohibit discrimination and harassment of any kind based on age, gender, disability, religion or belief, sexual orientation, marital status, pregnancy, race, ethnicity, or any other status protected by the laws or regulations where we operate. This policy applies to all employment practices within our organisation, including hiring, recruiting, promotion, termination, leave of absence, compensation, benefits, training, and apprenticeships.
LIV Golf Investments makes hiring decisions based solely on qualifications, merit, and business needs at the time.