Social Media Manager

Position Summary 

The Nothing Bundt Cakes Marketing Team is looking to elevate the Brand to new heights via a greater emphasis on our Guest, the Brand and new News. We are looking for a Social Media Manager to support our marketing efforts to broaden brand awareness and community engagement. The Social Media Manager will be instrumental in creating an organic social media strategy and work with the agency to create engaging content for our growing brand. The ideal candidate will have experience in social media marketing strategy including analytics and data insights.

Accountabilities/Duties:

• Deep Understanding of Social Platforms: Create impactful strategies to grow followers and drive engagement
• Creative Storytelling: Create unique and engaging content across multiple channels
• Familiarity with Key KPIs: Performance reporting to optimize content and results
• Agency Management: Manage the organic social agency to collaborate across paid, creative CRM and internal departments
• Manage Content: Manage day-to-day execution across Tik Tok, Instagram, and Facebook
• Manage Influencer and Community Engagement: Set clear goals and success metrics
• Trend Spotting: Identify new trends and innovations to keep NbC culturally relevant
• Data Analytics: Pull analytics and interpret for action how to optimize organic social. Work with agency to produce bi-weekly reports, monthly and quarterly analysis for competition and NbC.

Core Values/Leadership Competencies:

• Servant’s Heart
  • Goes above and beyond to support the team or guest, and is reliable, trustworthy and responsive.
  • Prioritizes team success and guest satisfaction.
  • Displays humility and empathy.
• Spirit of a Champion
  • Demonstrates pride in responsibilities, an intense drive and a passion to succeed.
  • Takes initiative and 100% ownership of responsibilities, with zero excuses for issues within direct control.
  • Operates with a strong sense of urgency and adheres to NbC brand standards.
• Genuine Connections
  • Brings warmth and enthusiasm to every interaction.
  • Builds positive, productive relationships with team members and community partners.
  • Communicates clearly and respectfully.

Skills and Abilities:

• Capable of managing multiple competing priorities
• Comprehensive understanding of impactful marketing tactics
• Data analysis across multiple social reporting platforms
• Agency management and negotiations for SOW, fees and budget.

Education/Certifications and Work Experience Requirements:

• Bachelor’s degree in English, Journalism, Marketing, Communications, or a related field.
• Minimum of 5 years of professional experience in content creation, digital marketing, or a related discipline.
• Proven experience managing and uploading content across various content management systems (CMS), including but not limited to: WordPress, Joomla, Drupal, Shopify, Wix, XSitePro, and Sprout Social.
• Must be based in Dallas, TX