Social Media Manager – Health & Nutrition Brands

Job Title: Social Media Manager – Health & Nutrition Brands
Location: Dallas/Remote
FLSA: Salary, Exempt
Reports To: VP
Direct Reports: No
Percent Travel: 15%

About the Role

We’re looking for a creative, data-driven, and brand-savvy Social Media Manager to lead the digital voice and community strategy for several fast-growing health and nutrition brands.

This person will combine creative storytelling with strategic insight—turning brand values into compelling content that educates, inspires, and converts. You’ll manage day-to-day social operations across platforms like Instagram, TikTok, YouTube, and Facebook, with an emphasis on authentic engagement and measurable growth.

If you’re passionate about wellness, performance nutrition, and lifestyle storytelling, this is an opportunity to make an impact and shape how consumers connect with brands that truly make a difference.

Key Responsibilities

Strategy & Planning

• Develop and implement a multi-platform content strategy that supports brand positioning, seasonal launches, and ongoing engagement goals.

• Create and manage a social media content calendar, aligning with broader marketing, influencer, and PR campaigns.

• Define clear objectives (follower growth, engagement rate, conversions) and report against KPIs.

Content Creation & Storytelling

• Produce original and visually compelling content, including videos, Reels, carousels, stories, and educational posts around topics like clean ingredients, gut health, fitness recovery, and functional nutrition.

• Partner with designers, photographers, and agencies to bring campaigns to life with brand-consistent visuals.

• Write engaging and on-brand copy for posts, captions, and ads that educate and convert.

Community Management & Engagement

• Build genuine relationships with followers—responding to DMs, comments, and mentions in a timely and human way.

• Identify and collaborate with micro- and macro-influencers, brand ambassadors, and loyal customers to co-create content.

• Cultivate online discussions around relevant trends (e.g., protein blends, hydration hacks, clean-label ingredients).

Performance Tracking & Optimization

• Use analytics tools (e.g., Meta Business Suite, Later, Sprout, or Hootsuite) to monitor performance, track engagement, and guide future strategy.

• Experiment with new formats, hashtags, and posting times to optimize reach and conversion.

• Prepare monthly reports summarizing insights, learnings, and data-backed recommendations.

Cross-Functional Collaboration

• Work closely with Marketing, eCommerce, and Product Development teams to align messaging and timing of campaigns.

• Support new product launches with social-first content strategies, countdown campaigns, and teaser videos.

• Ensure brand consistency across all customer touchpoints—from posts to packaging.

Qualifications & Experience

• 3–5 years of professional experience managing social media for consumer brands, preferably in the health, nutrition, or wellness industries.

• Strong understanding of Instagram, TikTok, and emerging platforms—including content algorithms, paid social strategy, and influencer trends.

• Demonstrated ability to grow social followings and improve engagement metrics through creative storytelling and community-building.

• Experience with analytics tools (Google Analytics, Meta Insights, Sprout Social, Later, etc.) and ability to translate data into action.

• Excellent communication and writing skills with an eye for brand tone, detail, and authenticity.

• Comfortable managing multiple brands and balancing creativity with consistency.

• Passion for healthy living, fitness, and nutrition—someone who stays current on industry trends and enjoys experimenting with new ideas.

What We Offer

• Flexible remote or hybrid work options with occasional in-person brand events or content shoots.

• Opportunity to shape the digital voice of fast-growing brands in the wellness space.

• A collaborative, growth-oriented culture where your ideas directly influence business outcomes.

• Professional development opportunities (e.g., courses in content strategy, paid social, or data analytics).

• Competitive salary and performance-based incentives.

Working Conditions

• This is a remote-friendly role with flexibility to work from anywhere, though occasional travel to Dallas or on-site brand events, content shoots, or team gatherings may be required.

• Expect a mix of creative collaboration and independent focus time — from brainstorming campaign ideas to capturing behind-the-scenes moments for social.

• Some evening or weekend flexibility may be needed to cover live events, product launches, or trending social moments.

• You’ll thrive in a fast-paced, highly creative environment where adaptability and curiosity fuel every project.

About Select

Select Milk is one of the nation’s largest and most progressive dairy cooperatives with likeminded producers that have earned a reputation for innovation in animal welfare, environmental sustainability, technology, and overall industry best practices. Established in 1994, Select Milk markets and processes milk from member dairies in the Southwest and the upper Mid-West. Headquartered in Dallas, the company has over 110 family-owned dairies, thirty-two wholly owned subsidiaries, and eight joint ventures with other major food/beverage producers.