Sr Influencer Marketing Manager

About Us

American Exchange Group is an industry leader in fashion accessory products and brand management. By facilitating distribution to major retailers internationally for their globally recognized brands, custom private label brands, and exclusive licensed brands—including footwear, tech wearables, watches, jewelry, handbags, fashion accessories, home, and beauty—American Exchange Group raises the bar by disrupting the status quo with value and quality, while staying at the forefront of trends.

Joining American Exchange Group means being part of a dynamic and diverse team where your contributions drive real impact—and where there’s always room to grow. If you're looking to be part of a company that blends heritage with hustle, we’re excited to meet you.

Visit our website at www.axnygroup.com

Position Overview:

We are seeking an experienced and highly organized Senior Influencer Marketing Manager to lead and scale influencer and social media strategies across multiple lifestyle and fashion brands. This role is ideal for a creative thinker and relationship builder who can balance performance metrics with brand integrity. You'll be responsible for developing and executing paid and organic influencer programs, managing community engagement, and leading content planning aligned with seasonal priorities.

Location: Onsite 5 days a week at our NYC HQ

Key Responsibilities:

Influencer Strategy & Execution

• Own and execute influencer marketing programs from start to finish, including sourcing, outreach, contracting, gifting, and performance reporting.
• Manage relationships with both paid and unpaid creators, agencies, and talent managers to ensure campaigns meet KPIs and brand objectives.
• Lead the development and management of an always-on gifting program and UGC pipeline to support brand awareness and conversion goals.
• Build and maintain UGC/gifting influencer lists through competitor research and creator audits; identify creators in niche, brand-right communities.

Content Planning

• Collaborate cross-functionally with brand, creative, eCommerce, and paid teams to ensure cohesive messaging and maximize campaign impact.
• Generate creative ideas for social-first content, influencer activations, and emerging platform trends.

Reporting & Optimization

• Track and report on influencer and social campaign performance, including reach, engagement, conversions, and ROI insights.
• Lead monthly reporting for brand partners (e.g., WM & Aerosoles), ensuring all relevant metrics and assets are compiled accurately.
• Maintain performance databases and dashboards to identify top-performing creators, optimize ongoing partnerships, and inform future strategy.
• Manage campaign assets and licensing documentation (e.g., Artlist sound licenses).

Workflow & Tools Management

• Manage day-to-day workflows in influencer platforms such as Aspire, Plann, and Google Sheets.
• Maintain organized tracking systems for past collaborator performance, current campaigns, and new creator vetting pipelines.

Qualifications:

• 5–7 years of experience in influencer marketing, social media strategy, or brand marketing—preferably in the fashion, beauty, or lifestyle space.
• Strong understanding of influencer trends, platform best practices (Instagram, TikTok, YouTube), and UGC strategy.
• Proven track record managing creator relationships, campaign execution, and content performance.
• Exceptional project management and organizational skills with the ability to manage multiple campaigns across brands and timelines.
• Proficient in Excel/Google Sheets; experience with Aspire, Plann, or similar influencer tools is a plus.
• Excellent written and verbal communication skills with attention to brand voice, tone, and content quality.
• A collaborative, self-starter mindset and a passion for building community-driven brand engagement.

What We Offer

• Comprehensive Health & Wellness Benefits, including medical, dental, vision, and supplemental insurance
• 401(k) Retirement Savings Plan with company match
• Generous Paid Time Off (PTO) and paid holidays
• Half Day Fridays with shortened hours during both Summer and Winter seasons
• Health Savings Account (HSA)
• Flexible Spending Account (FSA)
• Tax-free commuter benefits
• Exclusive employee merchandise discounts

Salary: The anticipated base salary is $75k – 95k annually. Actual compensation will be determined based on a variety of factors including, but not limited to, experience, skills, education, internal equity, and location.

This position description is not intended to be and should not be construed as an all-inclusive list of responsibilities, skills or working conditions associated with this position. While this description is intended to accurately reflect the position's activities and requirements, management reserves the right to modify, add or remove duties as necessary. The compensation package is dependent on a number of factors, including, for example, experience, education, market data, and business needs.