Sr. Manager of Lifecycle & Loyalty Marketing

Lifecycle and Loyalty Marketing Senior Manager

Location: Seattle, WA/Hybrid 3 days in office

Department: Marketing

Reports to: VP, Sales and Marketing

What We Are Looking For:

We’re looking for an experienced and strategic Lifecycle and Loyalty Marketing Senior Manager to join our growing team. In this role, you’ll own and optimize the end-to-end customer journey—using data, segmentation, and personalized content to engage users, drive conversions, and increase retention and customer lifetime value. You’ll play a critical role in enhancing our email/SMS/Push notification programs, loyalty engagement, and retention strategy.

You’ll serve as the subject matter expert in loyalty and lifecycle marketing, identifying emerging trends, technologies, and best practices. This position requires the ability to continuously test and optimize program performance, and creatively drive new thinking. The ideal candidate is a self-starter with a bias towards action. This position reports directly to the VP, Sales and Marketing.

This is a hybrid role (2-3 days in office), located in the Seattle-area.

What You’ll Do:

• Own lifecycle strategy across the customer journey—from acquisition and onboarding to repeat purchase, reactivation, and loyalty.
• Plan, execute, and analyze email, SMS, push, and in-app campaigns using Braze (our ESP), partnering closely with creative, product, and analytics teams.
• Develop and optimize customer segmentation, triggered journeys, and A/B testing frameworks to improve engagement and retention metrics.
• Collaborate with the Product and Engineering teams to enhance customer data integration, behavioral tracking, and dynamic content delivery.
• Lead loyalty and rewards program engagement, identifying opportunities to increase member activation, reward redemption, and customer advocacy.
• Define and track KPIs for lifecycle and loyalty initiatives (e.g., open rates, CTR, conversion, repeat rate, CLV).
• Stay up to date on lifecycle and loyalty marketing trends, tools, and best practices, bringing fresh ideas to the table.
• This individual contributor role does not have direct supervisory responsibilities.

What You Need (Job Requirements):

• 6–10 years of experience in eCommerce and direct-to-consumer (DTC) marketing, with a strong focus on email, push, and customer retention programs.
• Proven expertise in Braze, including campaign set-up, journey building (Canvas), segmentation, personalization, and reporting.
• Experience working with Narvar and its post-purchase and transactional journey and strategic integration
• Experience working with Mode Analytics and Snowflake
• Demonstrated experience managing loyalty and rewards programs, ideally for a retail or DTC brand.
• Strong analytical skills and experience using data to drive decision-making (SQL a plus, but not required).
• Familiarity with customer data platforms (CDPs), ESP integrations, and marketing automation best practices.
• Excellent project management and cross-functional collaboration skills.
• Strong writing, editing, and storytelling skills, with a keen eye for customer-centric content.
• Passion for eCommerce retail; A love for books
• Bachelor's degree in Marketing, Business, Communications, or a related field. Masters Degree/MBA preferred.

Why You’ll Love It Here:

• Competitive salary and performance-based bonus
• Comprehensive medical, dental, and vision insurance
• 401(k) plan with company match
• Earn Paid Time Off at Accrual Rate of 15-days per year
• 6 Paid Holidays per calendar year
• Opportunities for growth and professional development
• Company paid STD/LTD
• Company paid Life Insurance
• Annual bonus incentive
• Work with nice, fun people
• Employee discounts and book perks

Salary: $110,000 - $130,000. This range reflects the good-faith hiring base range for this position. However, individual rates are determined by a variety of factors including, but not limited to: business considerations, local market conditions, internal equity, as well as candidate qualifications such as skills, experience, and education/training.

Travel: Position requires up to 10% travel.

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