Vice President, Growth Marketing

Who is USP?

The U.S. Pharmacopeial Convention (USP) is an independent scientific organization that collaborates with the world’s leading health and science experts to develop rigorous quality standards for medicines, dietary supplements, and food ingredients. At USP, we believe that scientific excellence is driven by a commitment to fairness, integrity, and global collaboration. This belief is embedded in our core value of Passion for Quality and is demonstrated through the contributions of more than 1,300 professionals across twenty global locations, working to strengthen the supply of safe, high-quality medicines worldwide.

At USP, we value inclusive scientific collaboration and recognize that attracting diverse expertise strengthens our ability to develop trusted public health standards. We foster an organizational culture that supports equitable access to mentorship, professional development, and leadership opportunities. Our partnerships, standards, and research reflect our belief that ensuring broad participation in scientific leadership results in stronger, more impactful outcomes for global health.

USP is proud to be an equal employment opportunity employer (EEOE) and is committed to ensuring fair, merit-based selection processes that enable the best scientific minds—regardless of background—to contribute to advancing public health solutions worldwide. We provide reasonable accommodations to individuals with disabilities and uphold policies that create an inclusive and collaborative work environment.

Brief Job Overview

The Vice President, Growth Marketing will drive a strategic end-to-end customer growth strategy through a multi-channel marketing approach that drives awareness of USP standards and solutions in line with revenue growth goals. This role will lead the transformation of the overall customer experience to ensure a unified approach across all USP touchpoints along the customer journey helping customers find the right solutions at the right time and place. The incumbent will leverage best in class strategies and harness data, analytics and AI to scale and automate efforts that maximize customer engagement and reach.

 This includes:

Digital Marketing & Content Strategy - Shaping digital marketing strategies and developing digital marketing campaigns to fuel engagement with key target audiences as well as developing a compelling and engaging content and messaging strategy that is tailored to address customer needs with USP standards and solutions.

eCommerce & Omnichannel Strategy - Defining the marketing strategy, vision and roadmap for eCommerce and USP’s martech platforms to implement innovative approaches to reach customers at the point of purchase and across channels to drive revenue, performance and KPIs. This includes shaping demand generation strategies from MQL to SQL, as well as experimentation and optimization of ongoing efforts.

Customer Experience – Gathering actionable market and customer insights across all touchpoints, from awareness to post-purchase along the customer journey. Mapping interactions by target audiences to understand opportunities to enhance the overall customer experience. Understanding customer perceptions, online behavior, and purchase drivers that can drive loyalty and defining customer personas to better differentiate customer journeys by audience type. In addition, leading collaboration as well as facilitating governance cross-functionally to ensure input from all customer facing teams to develop metrics and KPIs

This is a professional supervisory position and the incumbent in this role will drive thought leadership needed to deliver goals and also responsible for the growth and development of direct reports and key staff members. This role will lead building and scaling a unified team and fostering strong cross-functional collaboration to operationalize strategies and in turn deliver on USP Mission to support quality medicines and deliver public health impact. This position requires an individual with strong business acumen, creativity, strategic thought leadership, critical thinking and analysis, project management, collaboration and communication skills.

How will YOU create impact here at USP?

As part of our mission to advance scientific rigor and public health standards, you will play a vital role in increasing global access to high-quality medicines through public standards and related programs. USP prioritizes scientific integrity, regulatory excellence, and evidence-based decision-making to ensure health systems worldwide can rely on strong, tested, and globally relevant quality standards.

Additionally, USP’s People and Culture division, in partnership with the Equity Office, invests in leadership and workforce development to equip all employees with the skills to create high-performing, inclusive teams. This includes training in equitable management practices and tools to promote engaged, collaborative, and results-driven work environments.

The VP, Growth Marketing has the following responsibilities to:

• Lead the transformation of Growth Marketing setting clear vision to include digital marketing, content, eCommerce, digital channels and overall customer experience. Drive operational strategies that align with long-term USP revenue goals.
• Drive awareness, adoption, and usage of standards, products, and solutions through an end-to-end customer growth strategy.
• Develop compelling, digital, content and omnichannel marketing strategy across search, social, email, paid, etc. that is tailored across key target audiences and geographies and monitor to nurture, optimize and generate demand.
• Create personas to better understand different customer journeys and to align around a common, user-focused vision, guide feature prioritization, and improve the overall user experience.
• Lead creative/content/media integration to drive full-funnel storytelling and ROI.
• Establish an eCommerce strategy that enhances the design, functionality, and user experience as well as increases awareness, ease of use, browsing and purchase to achieve revenue and performance metrics.
• Analyze data, identifying trends, and implementing strategies to optimize online conversion rates.
• Work closely with Industry Programs, Regions, Global Communications, Customer Service, SCDs and others to ensure a unified approach to supporting our products across all touchpoints.
• Monitor market and customer trends to identify opportunities for growth and areas for improvement.
• Lead governance in the oversight and alignment of strategies, plans and budgets to ensure a seamless, customer-first approach across all divisions.
• Define the eCommerce and Martech roadmaps that directly improve the user experience and facilitate implementation with cross-functional teams including Global communications, IT, Finance, SCDs, Customer service and others while maintaining operational efficiency and meeting performance metrics.
• Champion the adoption of innovative solutions and continuous improvement initiatives.
• Gather customer feedback and insights to map the entire customer experience and inform strategic initiatives.
• Recruit, hire, and develop top talent, emphasizing leadership development and succession planning
• Ensure compliance with industry standards, laws, and internal policies, maintaining ethical conduct and governance
• Deliver impactful presentations and regular reports to key stakeholders and leadership team.

Who is USP Looking For?

The successful candidate will have a demonstrated understanding of our mission, commitment to excellence through inclusive and equitable behaviors and practices, ability to quickly build credibility with stakeholders, along with the following competencies and experience:

• Bachelor's degree in business, Marketing, Life Sciences or a related field.
• 15 or more years of experience in marketing, digital marketing in life science, dietary supplement, food, or related field with hands-on experience with eCommerce strategy and management.
• At least ten (10) years of experience leading and supervising direct reports and staff including cross-functional team leadership.
• Experience with project and business process management, visual data and analytics, marketing technology and tools such as Adobe Marketo, Oracle, Salesforce, Tableau, others.
• Exceptional process and project management skills; able to manage a diverse and rapidly changing workload, leading across multiple teams within a matrixed structure according to timelines and business goals.
• Excellent presentation and communication skills the ability to inspire trust, confidence, and communicate effectively with internal and external audiences

Additional Desired Preferences

• Master’s degree in Business Administration or a related field, or equivalent relevant experience.
• Deep knowledge of the pharmaceutical industry.
• Experience with B2B and B2C

Supervisory Responsibilities

18 team members -  8 US staff (and 10 functional India staff) are supervised by this role.

Benefits

USP provides the benefits to protect yourself and your family today and tomorrow. From company-paid time off and comprehensive healthcare options to retirement savings, you can have peace of mind that your personal and financial well-being is protected.

Compensation

Base Salary Range: USD $236,600 – 319,500 annually.

Target Annual Bonus: % Varies based on level of role.

Individual compensation packages are based on various factors unique to each candidate’s skill set, experience, qualifications, equity, and other job-related reasons.

Note: USP does not accept unsolicited resumes from 3rd party recruitment agencies and is not responsible for fees from recruiters or other agencies except under specific written agreement with USP.