VP, Growth Marketing

Role Overview

Create is looking for a sharp, data-driven VP of Growth Marketing to scale our category-defining creatine brand. This leader owns the full growth engine—acquisition, conversion, and retention—across paid, owned, and earned channels. You’ll set strategy, lead a small but mighty team, and work directly with the CEO to keep growth efficient and brand-aligned as we expand online and in retail.

Key Responsibilities

• Growth Strategy & Leadership: Set and hit aggressive revenue and CAC/LTV goals. Build and mentor a high-performing growth team.
• Paid Social & Performance Creative: Oversee media buying, creative testing, and scaling across Meta, TikTok, Google, TV, and emerging channels. In 2026, your budget will be upwards of $50M.
• Affiliate & Influencer: Expand and optimize our affiliate, creator, and ambassador programs to drive profitable customer acquisition.
• Ecommerce: Own site experience, CRO, analytics, and the full DTC funnel from landing page to checkout.
• Retention & Lifecycle: Lead email, SMS, loyalty, and subscription strategies to maximize LTV and repeat purchase.
• Data & Analytics: Build a rigorous testing culture, using data to guide spend allocation, experimentation, and forecasting.
• Cross-Functional Collaboration: Partner with Brand, Operations, Finance and Retail teams to align growth efforts with launches, retail expansions, and inventory planning.

• 8+ years in growth marketing for high-velocity CPG, DTC, or consumer health/wellness brands.
• Experience at a digitally native, but omnichannel CPG or DTC brand
• Experience scaling a subscription oriented CPG or DTC brand
• Deep expertise in paid social and performance creative; strong grasp of ecommerce and retention levers.
• Proven track record scaling revenue and improving CAC/LTV at $50M+ annual run rates.
• Analytical, scrappy, and comfortable leading strategy while rolling up sleeves to execute.
• Strong leadership and team-building skills; thrives in fast-moving, founder-led environments.