Web & Social Media Manager

Web & Social Media Manager

Are you a creative digital professional who loves bringing brands to life online? StaffBuffalo is partnering with a well-established and growing Buffalo-area company to hire a Web & Social Media Manager — a full-time, on-site role offering $55,000–$60,000+ annually, strong benefits, and the opportunity to take ownership of digital strategy, content, and e-commerce growth.

This is an exciting opportunity for someone who blends creativity with technical expertise — managing websites, driving online engagement, and using analytics to grow sales and brand awareness. The Web & Social Media Manager will oversee multiple websites, including a leading consumer e-commerce platform, and develop social media strategies that build visibility across platforms like Instagram, LinkedIn, Facebook, and TikTok.

If you’re a motivated digital marketer who enjoys managing content, improving user experience, and turning data into results, this role offers a unique chance to make a visible impact in a dynamic, collaborative environment.

This is an on-site position based in the Buffalo area, NY.

Responsibilities:

• Maintain and update company websites to ensure accuracy, performance, and a strong user experience
• Manage website content, SEO, and analytics to drive traffic, engagement, and conversions
• Oversee product listings and e-commerce updates to help increase online sales
• Develop and execute social media strategies that align with company goals and seasonal campaigns
• Manage daily posting, community engagement, and collaboration across creative and marketing teams
• Create engaging digital content — including posts, newsletters, and visuals — that reflect the company’s brand voice
• Monitor analytics across web and social platforms and prepare regular reports with insights and recommendations
• Stay current on trends, platform updates, and best practices in digital marketing and e-commerce

Qualifications:

• 3+ years of experience managing websites and social media for a brand or organization
• Bachelor’s degree in Marketing, Communications, Digital Media, or related field
• Proficiency in CMS platforms (WordPress, Shopify, Squarespace, or similar)
• Strong understanding of SEO, Google Analytics, and social media analytics tools
• Excellent writing, communication, and organizational skills
• Creative mindset with strong attention to detail and visual design awareness
• Experience with paid digital advertising (Google Ads, Meta Ads) a plus

Compensation & Benefits:

• $55,000–$60,000+ annual salary, depending on experience
• 401(k) with company match
• Employer-paid healthcare contributions
• Paid Time Off and NYS sick time accrual
• Opportunity to build and grow a recognizable consumer brand
• Stable, long-standing company with an exciting future

The advertised pay range represents what we believe at the time of this job posting that our client would be willing to pay for this position. Only in special circumstances, where a candidate has education, training, or experience that far exceeds the requirements for the position, would we consider paying higher than the stated range.

First time working with a Recruiter? No problem! We make the process as smooth and straightforward as possible. Communication is key – to get started, all we need from you is an updated resume and some time to chat. Our team will get to know and your future career goals. Throughout the process, we will provide resume feedback, schedule and prepare you for interviews, provide client feedback, and coach you through the offer stage.

StaffBuffalo is an Equal Opportunity Employer and does not discriminate in employment on account of race, color, religion, national origin, citizenship status, ancestry, age, sex (including sexual harassment), sexual orientation, gender, gender identity or expression, marital status, physical or mental disability, military status, or unfavorable discharge from military service.

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