Led by dynamic owner Joe Gurrera (and his commitment to superior quality) Citarella has grown from a respected NYC fish market into a full-scale, Ultimate Gourmet Market with locations across New York City, the Hamptons, and Greenwich, Connecticut.
A family-run business, we’re driven by a passion for great food. We delight customers with the finest selection of fresh seafood, prime, dry-aged beef, chef-prepared specialties and handcrafted pastries, international cheeses, imported groceries, and more. Join our team of seasoned professionals and become a part of the fabric of the New York food scene.
Role and Responsibilities
The Art Director/Creative Lead will collaborate closely with the Marketing team, ownership, and participate in the planning and lead the execution of the visual component of marketing efforts, promoting and strengthening the Citarella gourmet brand and sub-brands in adherence to the Citarella brand positioning all while managing deadlines and priorities. They will be working on variety of projects including cross platform, digital and physical touch points and branding initiatives—leading, directing, and executing the design and production of visual and audio/video materials used for digital media, and web communications. As a highly skilled graphic designer, this individual must be able to translate our brand and value into visually stimulating and engaging designs that showcase our delicious food, amazing people and unique processes. This role would span across the organization supporting various departments with a wide range of design collateral and play a pivotal part in the evolution of the Citarella brand in and out of the store. Their responsibilities include but are not limited to:
- Leadership & Project Management
- Oversee content specialist, junior and freelance graphic designers, and outline/define projects and deliverables, developing tools and templates for team.
- Manage project deadlines and moving priorities and keep up with content changes for all projects.
- Adhere to timeline processes and come up with solutions when appropriate.
- Be the lead on day to day digital and print projects and initiatives specific to Citarella including menu design, store signage, advertisement, and packaging.
- Assist with managing the printing process of all collateral, whether in-house, or through an approved vendor, this includes the ability to prepare cost effective designs.
- Retail & Brand Design
- Develop design templates and creative assets across all forms of media that effectively and cohesively communicate Citarella’s brand identity, including but not limited to the hands-on design and production of layouts, color palettes, typography, user interface elements and icons.
- Responsible for the Citarella Brand Style book including new or updated guidelines required for the brand or sub brands
- Build and maintain the Citarella brand in adherence to defined brand parameters in-store, on-line and in all communication pieces both internal and customer-facing.
- Design, develop and execute graphic collateral and creative assets for the marketing / promotional team and other departments as requested, in an effort to entice consumers and help raise traffic across all marketing channels.
- Private Label & Packaging Design
- Understand the needs, develop the design and ensure seamless production of private label packaging and labeling projects from conception to completion.
- Digital & Web
- Translate the needs of the website and ecommerce team to provide an optimal customer online experience for the brand.
- Design and develop web ready digital assets, marketing ads and campaigns.
- Support Marketing Manager and Social Specialist to create engaging graphics/content in an effort to increase social engagement.
Qualifications and Education Requirements
- Bachelor of Fine Arts in Graphic Design preferred and a minimum of 5 years of experience as the lead for design and video creation.
- Expert level skills in Adobe Illustrator, Photoshop, InDesign, Premiere Pro, After Effects, and Microsoft PowerPoint.