CRM Specialist

The Role

This is a hands-on CRM Specialist role focused on executing, optimizing, and improving lifecycle campaigns and automations across email, push, and SMS.

You’ll work across Klaviyo (ecommerce) and Braze (mobile app), owning day-to-day campaign and automation execution while contributing ideas and recommendations that improve performance.

This is not a passive execution role. You’re expected to think critically, manage competing priorities, and step in wherever needed to keep campaigns moving.

Responsibilities

Execution & Delivery (Primary)

• Own the end-to-end delivery process of 5–10 weekly campaigns across email, push, and SMS, coordinating build and QA resources and stepping in hands-on when needed to keep timelines intact
• Regularly launch net new lifecycle automations (flows and canvases) to drive activation, engagement, retention, monetization, and growth
• Write campaign briefs with clear requirements, wireframes, and visual references that communicate intent to creative teams
• Build and support segmentation and personalization strategies across geos, demos, user goals, and content preferences
• Launch and manage regular A/B tests on campaigns and lifecycle automations 
• Ensure brand and technical standards are met; spot and resolve errors during review to reduce revision cycles

Planning & Optimization

• Develop and present rolling 6-week campaign calendars
• Collaborate with CRM manager to develop rolling 6-week canvas and flow testing calendars
• Pull performance reports, interpret results, and suggest improvements
• Identify ways to improve CRM processes and strategy

Collaboration

• Coordinate with creative, marketing, and product stakeholders
• Absorb urgent or unplanned requests without derailing core work
• Help keep campaigns on schedule despite shifting priorities and dependencies

What Success Looks Like at 90 Days

• Independently developing and presenting 6-week campaign calendars
• Independently project managing evergreen campaigns for both ecommerce and mobile
• Absorbing one-off requests from other departments without dropping your core work
• Running weekly optimization tests on canvases and flows
• Starting to bring your own strategic recommendations to the table

Who Will Thrive Here

• You have excellent time management—not "pretty good," excellent. Multiple deadlines, competing priorities, last-minute changes. You don't drop balls
• You are an operator who can identify improvements and execute them end-to-end
• You communicate visually. You can wireframe an email, pull references, mock up in Figma. Creative teams understand what you want because you show them
• You have independent ideas. You're not waiting to be told what to improve. You see opportunities and bring them forward

The Hard Parts

• Keeping campaigns on schedule when multiple stakeholders control the review process
• Balancing steady-state campaign work with urgent one-off requests
• Balancing evergreen work with longer-term canvas and flow investments
• Operating across two platforms (Klaviyo and Braze) with different logic and interfaces

Requirements

• Bachelor's Degree or equivalent practical experience.
• 1-3+ years of CRM experience (internships count)
• Highly proficient in Braze or Klaviyo (you'll learn the other)
• Can wireframe and mockup emails in Figma (or similar)
• Strong project management skills - experience with Asana, Monday.com, or similar
• Comfortable with data: pulling reports, interpreting results, making recommendations
• Critical thinker with a problem-solving mindset
• Excellent interpersonal, presentation, communication, and writing skills

Helpful but not required:

• Startup experience
• Agency experience
• Experience with both Braze and Klaviyo
• Subscription mobile app experience
• Ecommerce experience
• Analytics platforms (GA4, Looker, Power BI)