Customer Data Analyst

About Our Client:

Our client is a well-established, Canadian manufacturer and retailer recognized for its premium confectionery products. With over a century of craftsmanship, the company has built a strong reputation for quality, creativity, and community involvement. Headquartered in British Columbia, the organization manages its own production facilities and a national retail network, ensuring that every product reflects the company’s commitment to excellence.

Employees enjoy being part of a collaborative, inclusive culture where innovation, integrity, and passion for great products are at the heart of everything they do.

The organization is currently adding a Customer Data Analyst to their Sales & Marketing team. They are in the early stages of building a data-rich understanding of their customers, including their behaviors and journeys. The Customer Data Analyst will play a crucial role in establishing the framework for collecting, organizing, interpreting, and applying customer data. This role bridges analytics and business decision-making, turning raw data into actionable insights that improve customer experience, loyalty, and sales.

The new hire will be required to work at their Vancouver, BC office three days a week (typically Mondays, Tuesdays, and Wednesdays).

Responsibilities:

Data Gathering & Organization

• Work with IT, POS, eCommerce, Retail and Product stakeholders to consolidate customer data sources.
• Ensure data integrity, accuracy, and completeness during early-stage system and process development.

Develop Hypotheses for Exploration

• Partner with business teams to identify opportunities or problems that can be addressed with customer data.
• Formulate clear, testable hypotheses (e.g., “Customers who buy Product X in winter are more likely to buy Product Y in spring”) and design analysis plans to prove or disprove them.
• Prioritize hypotheses based on potential business impact and feasibility.

Analytics & Insight Generation

• Analyze customer demographics, purchasing behaviours, channel preferences, and engagement trends.
• Identify high-value segments and emerging patterns to inform marketing and merchandising strategies.

Reporting & Visualization

• Build and maintain dashboards/reports that are accessible to non-technical stakeholders.
• Translate analytics into clear, actionable recommendations for cross-functional teams.

Collaboration & Enablement

• Partner with Marketing, Merchandising, and Store Operations to define data requirements and success metrics.
• Support the creation of a unified view of the customer, including early stages of customer lifetime value (CLV) modelling.

Continuous Improvement

• Identify opportunities to refine data capture processes.
• Analytical prompting to leverage AI technologies or equivalent analytical tools

Qualifications:

• 3–5 years of experience in data analysis, ideally within retail or eCommerce with focus on customers.
• Proficiency in Excel, SQL, and BI tools (Power BI, or similar).
• Strong understanding of customer analytics concepts (segmentation, RFM analysis, CLV).
• Comfort working in an environment where processes and systems are still evolving.
• Strong communication skills — able to present insights to technical and non-technical audiences.
• Analytical and detail oriented.
• Curious and proactive — seeks patterns and root causes.
• Comfortable with ambiguity and iterative problem solving.
• Strong collaborator who can bridge data and business needs.

Compensation:

• $85,000 – 100,000 annual base salary
• Extended Health & Dental Plan
• Sickness and Disability Plans
• RRSP Matching Program
• Profit Sharing
• Active Lifestyle Program
• Tuition Reimbursement
• Employee discount
• Paid time off