eCommerce Manager

Job Description: eCommerce Manager

Location: Charlotte, NC (Hybrid/On-site preferred)

Reports To: VP of Sales & Marketing / Director of Operations

Overview: Hoffman & Hoffman is seeking an experienced, data-driven eCommerce Manager to take full ownership of our online B2B storefront. This individual will lead the strategy, execution, and optimization of our digital commerce platform, transforming it from a functional site to a high-converting, scalable channel.

Key Responsibilities:

• Own all aspects of the eCommerce site (https://shop.hoffman-hoffman.com)
• Lead UX/UI redesign project and oversee web development resources
• Create and manage roadmap for scaling site revenue from \$35K/month to \$100K/month and beyond
• Manage product data: specs, pricing, imagery, and categorization
• Implement SEO/SEM, Google Shopping, and retargeting campaigns
• Collaborate with marketing to execute email automation and promotional strategies
• Work with internal stakeholders to ensure ERP, inventory, and CRM system sync
• Develop A/B testing strategies to improve site performance and conversion rates
• Maintain analytics dashboards and report weekly on KPIs

Preferred Qualifications:

• 5+ years in eCommerce, preferably B2B or industrial
• Proven experience with eCommerce platforms (Magento, Shopify Plus, WooCommerce)
• Strong grasp of digital advertising, conversion optimization, and funnel building
• Familiarity with ERP integrations (Infor CloudSuite preferred)
• Excellent communication, project management, and cross-functional leadership skills

This job description is intended to provide information regarding the essential functions and basic duties of this position. It is not intended to be construed as an exhaustive list of all functions, responsibilities, skills, and duties that could be assigned. Additional functions and requirements may be assigned by management as it deems appropriate. This document does not constitute a contract and is subject to change at the discretion of Hoffman & Hoffman, Inc.

EEO Employer/Vets/Disabled