INFLUENCER MARKETING INSIGHTS ANALYST (Hybrid)
Job Summary:
We are seeking a dedicated and talented Influencer Marketing Insights Analyst to join our team and support our brand’s global and domestic organic seeding programs. In this role, you will focus on expansion strategy, seeding list curation, and the marketing calendar while ensuring data-driven decisions across all influencer activities. This position is essential for streamlining seeding operations, safeguarding data integrity, and supporting product launch send-outs, as well as monthly themed and international mailer initiatives. The ideal candidate will combine data-driven decision making with hands-on execution to grow our creator network, maximize ROI, and enable scalable global seeding and paid partnerships.
This role will manage and analyze data from spreadsheets and Excel forms tied to our organic seeding campaigns, helping grow and optimize our master influencer list while expanding our global reach.
As a member of the Influencer Marketing team, you will collaborate with all teams cross-functionally and report directly to the Executive Director of Talent and Influencer Marketing. This role will work closely with them to enhance and optimize influencer marketing strategies, drive data-informed results, and contribute to the growth of our brand through impactful influencer partnerships.
HYBRID: This role is classified as exempt from the Fair Labor Standard Act’s overtime requirement and is open to candidates based in Los Angeles, CA. While the position is primarily remote, it follows a hybrid schedule requiring occasional in-person work at Culver City, CA 90230. The role requires working in PST hours, so candidates located on the West Coast are preferred. A reliable internet connection and a dedicated workspace free from significant distractions are essential for remote work.
What You’ll Do:
Essential Job Functions
Data Management
- Build, maintain, and scale data pipelines for influencer campaigns (global and domestic).
- Ensure data quality, consistency, and integrity across platforms (UTM tagging, CRM, etc.)
- Maintain and expand the influencer master list, ensuring accurate and up-to-date contact information and campaign history.
- Migrate new organic seeding form responses into the Masterlist.
- Update creator profiles with new or corrected address changes.
- Validate addresses on Smarty for all new form responses to ensure deliverability.
Domestic & Global Seeding Program
- Grow domestic and global organic seeding programs by identifying high-potential creators, negotiating collaboration terms, and orchestrating multi-market seeding initiatives.
- Develop a scalable outreach strategy to attract micro, macro, and nano influencers aligned with brand pillars.
- Monitor geographic performance, currency considerations, and region-specific compliance.
- Manage and migrate new addresses for international creators into the master list to ensure proper formatting and compliance for international shipments.
- Build and maintain data pipelines, dashboards, and reporting for influencer campaigns.
- Analyze seeding performance; identify growth opportunities by market and creator tier.
- Maintain and optimize seeding lists to support outreach workflows and onboarding.
- Develop and manage a unified marketing calendar for organic seeding activities.
- Measure performance, run attribution analysis, and drive optimization through insights.
- Ensure compliance, brand safety, and smooth asset delivery.
Sales Reporting & Analytics
- Manage influencer-related sales activities using Power BI dashboards
- Create, maintain, and optimize sales pipelines, forecast accuracy, and revenue impact dashboards.
- Provide actionable insights to sales, partnerships, and finance teams.
- Generate regular and ad-hoc reports using PowerBI & CreatorIQ to quantify influencer impact, audience quality, and campaign ROI.
- Track ROI across campaigns and partnerships, including cost per engagement, cost per acquisition, and overall program ROAS.
- Identify and prioritize high-value partnerships; manage ongoing performance reviews and optimizations.
- Maintain a living dashboard of top creators, cohort performance, and strategic roadmaps.
- Build and maintain automated reporting cadence for leadership reviews (weekly, monthly, quarterly).
Non-Essential Job Functions
- Assist with special projects or initiatives as needed to support departmental goals.
- Provide backup coverage for team members during absences or peak workload periods.
- Perform additional administrative tasks or clerical duties as assigned.
- Support cross-departmental efforts or collaborative initiatives when required.
What You’ll Bring:
To excel in this role, you must meet the following qualifications. Reasonable accommodations can be made to support individuals with disabilities in performing essential functions.
- Strong attention to detail and excellent organizational skills with the ability to manage multiple campaigns and timelines.
- Proficiency in Excel/Google Sheets (knowledge of filtering, sorting, and data cleaning required).
- Experience building dashboards and reports in BI tools
- Demonstrated ability to analyze multi-channel data, produce actionable insights, and influence decision-makers.
- Experience in influencer marketing, data entry, or logistics coordination preferred but not required.
- Strong communication skills, capable of translating data findings into clear business recommendations.
- Self-starter, self-motivated.
- Critical, forward thinker in terms of the digital landscape.
- Highly analytical, data-driven individual.
- Proactive, creative thinker.
- Shopify Experience is a plus.
Team Leadership & Oversight
This position has no supervisory responsibilities.
Physical Requirements
This role requires the following physical capabilities:
- Prolonged periods sitting at a desk and working on a computer.
- Must be able to lift up to 20 pounds at times.
- Must be able to bend, stretch, kneel, twist, and squat to adjust or position equipment, cameras, or set up for events.
- Must be able to perform tasks that require fine motor skills, including typing and using a mouse.
- Must be able to carry and transport promotional or sales materials.
- Must be able to work in a fast-paced, often time-sensitive environment.
Why You’ll Love Us:
At Luxury Brand Partners, we are more than just a team – we are a vibrant community of creative thinkers and beauty enthusiasts dedicated to shaping the future of luxury in the beauty industry. As the parent company for renowned brands like IGK, R+Co, and ONE/SIZE Beauty, we pride ourselves on fostering innovation, authenticity, and excellence. Together, we collaborate to deliver exceptional products and experiences that empower our customers and elevate the standards of luxury beauty.
Here's what you can look forward to:
Health and Wellness Benefits
- Comprehensive health, dental, and vision insurance along with additional ancillary benefits
- Flexible spending and health savings accounts (FSA/HSA)
- Employer paid life insurance coverage with optional supplemental life insurance available
- Employer paid long-term and short-term disability
- Access to Employee Assistance Program (EAP)
Work-Life Balance
- Starting with 10 vacation days, 4 fixed personal days and 5 sick days (unless state law requires otherwise, in which case we will comply with state law)
- Twelve paid holidays
- Paid parental leave
- Summer Fridays between Memorial Day & Labor Day
Financial Security
- Compensation commensurate with industry standards and your qualifications
- 401(k) with company match
- Monthly technology allowance
Employee Perks
- Quarterly sample boxes featuring our brands products
- Employee referral program with rewards
If you're ready to make an impact and grow with us, we’d love to hear from you!
Luxury Brand Partners is proud to be an Equal Opportunity Employer. All applicants will be considered for employment without attention to race (including characteristics associated with race, such as hairstyle), color, gender, age, religion, national origin, physical or mental disability, pregnancy (including childbirth, lactation and related medical conditions), reproductive health decision-making, sexual orientation, ancestry, marital status, veteran status, uniform service member status, genetic information (including characteristics and testing), or other status protected by federal, state or local law.
The salary range provided for this position is intended to be a general guideline. Actual compensation may vary depending on factors such as your qualifications, experience, and geographic location.
We do not accept unsolicited assistance from headhunters or recruitment firms. Any resumes or profiles submitted without a valid, signed agreement approved by Luxury Brand Partners, will become the property of our company, and no fee will be paid if the candidate is hired based on an unsolicited referral.
The role will generally accept applications for at least seven calendar days from the posting date or as long as the job remains posted.
Luxury Brand Partners, LLC participates in E-Verify. What is E-Verify? (PDF). Also, see E-Verify Right to Work (PDF).