About the role

Position: Associate, Lifecycle Marketing

Location: hello82 | Los Angeles, CA

Work Hours: M-F 9:30AM to 6:30PM

This role supports hello82’s lifecycle marketing efforts across email, SMS, and push notifications. You will help execute campaigns that engage fans, drive conversions, and strengthen long-term customer relationships with global audiences. This is a creative and execution-focused role for someone with initiative who combines strong writing, visual instincts, and marketing curiosity.

Key Responsibilities

• Build and deploy email, SMS, and push campaigns across lifecycle and promotional use cases
• Write clear, engaging copy aligned with hello82’s brand voice and fandom culture
• Design campaign creatives using design tools like Canva, Figma, or Photoshop
• Support campaign QA, scheduling, segmentation, and automation
• Adapt messaging for different channels and audiences
• Assist with the development and maintenance of lifecycle flows (e.g., welcome, abandoned cart, post-purchase, re-engagement)
• Support segmentation strategies based on behavior, purchase history, and fan engagement
• Monitor campaign performance metrics (open rate, CTR, conversion, revenue attribution)
• Support A/B testing and campaign optimization initiatives
• Partner with commerce, creative, and operations teams on product launches and campaigns
• Align messaging with merchandising priorities and release timelines
• Maintain campaign calendars, trackers, and documentation
• Identify opportunities to improve campaign workflows, templates, and QA processes
• Contribute ideas to enhance fan engagement and conversion
• Manage multiple campaigns and deadlines simultaneously
• Adapt quickly to shifting priorities and fast-moving release schedules

Qualifications

• 1-2 years of experience in lifecycle marketing, CRM, digital marketing, content, or a related field
• Strong writing and storytelling skills
• Visual design skills using Figma, Canva, or Photoshop
• Familiarity with email and messaging platforms (e.g., Braze, Omnisend, Klaviyo, Iterable, or similar)
• High attention to detail and organizational skills
• Ability to balance creative execution with analytical thinking
• Strong communication skills and collaborative mindset
• Comfortable working in fast-paced environments

Nice to Have

• Ownership of segmentation, personalization, or automation from 0-1
• Understanding of customer journeys in e-commerce
• Familiarity with Shopify or e-commerce workflows
• Experience in music, entertainment, or consumer products