Lifecycle Marketing Manager

What We’re Looking For

Travelpro is seeking a Lifecycle Marketing Manager to be responsible for developing and executing data-driven marketing strategies that attract, engage, convert, and retain customers throughout their entire journey with a brand, from initial acquisition to post-purchase loyalty in our semidurable product category (luggage). This role involves maximizing customer engagement, satisfaction, and lifetime value (CLV). Because customers may not buy frequently, the focus will be on building strong, long-term brand engagement through value-added content, post-purchase support, accessories, and community-driven loyalty. 

What You’ll Do

This role requires deep expertise in data-driven marketing, customer segmentation, and creative storytelling to keep our brand top-of-mind for those infrequent but critical repurchase or upgrade moments. You will also:

• Strategy Development: Design and implement comprehensive, end-to-end lifecycle marketing strategies that guide customers through each stage of their journey (onboarding, engagement, retention, and win-back).
• Acquisition Strategy Development: Develop and manage acquisition strategies: Create and oversee campaigns from start to finish to attract new customers. Work with online and offline channels such as SEO, email, paid ads, content marketing, and social media. Focus on reducing acquisition costs and ensuring new customers are high-value to the business.
• Campaign Management & Execution: Create, manage, and execute multi-channel campaigns across email, SMS, push notifications, in-app messaging, and potentially other channels (e.g., direct mail, social media).
• Segmentation  & Personalization: Develop and manage customer segmentation and targeting strategies to deliver highly personalized and relevant messages at scale.
• Automation  & Optimization: Build  and optimize automated workflows and triggered campaigns using marketing      automation platforms.
• Performance Analysis & Reporting: Monitor, analyze, and report on campaign performance metrics (e.g., open rates, click-through rates, conversion rates, retention rates, ROI, CLV) using analytics tools, and use these insights to inform future strategies.
• Testing & Experimentation: Develop  and maintain a testing and experimentation framework (A/B and multivariate testing) to continuously improve campaign performance and customer experience.
• Cross-Functional Collaboration: Partner closely with product, data/analytics, design, sales, and customer success teams to ensure a cohesive customer experience and alignment with broader business goals.
• Compliance & Deliverability: Ensure all communication is compliant with relevant laws and regulations (e.g., CAN-SPAM, GDPR, TCPA laws) and manage email deliverability and inbox placement. 

 What You’ll Need

• A bachelor's degree in Marketing, Business, or a related field
• 5 – 7+ years of experience in email marketing, CRM, or lifecycle marketing, ideally within an ecommerce or consumer brand setting.
• Demonstrable success in retaining customers and building loyalty for products with longer purchasing cycles.
• Proficiency in marketing automation tools (Klaviyo, attentive, etc.) and analytics platforms (Google Analytics, TripleWhale). 
• Strong analytical skills, with proven experience using data to segment audiences and personalize marketing strategies.
• Excellent communication, project management, and interpersonal skills; able to manage multiple campaigns and priorities simultaneously.
• Familiarity with customer-centric, non-transactional loyalty or ambassador programs a strong plus.  
• Ability to reason logically and make data-driven decisions.
• Capacity to work under tight deadlines and manage multiple priorities.
• Strong analytical mindset with a results-oriented approach.

What We Offer

Inspiring Company Culture – Help one another, never stop improving, lead by example, own your work, and have fun together.

Rest & Relaxation – Paid vacation, sick allowance, company-paid holidays and some flexible work schedules

Comprehensive Health Benefits - Medical, Dental, Vision, Health Savings Accounts, and Wellness Programs

Preparing for your Future - 401K company match

Employee Resource Groups – Employee-led social committee to promote employee wellbeing and cross-functional collaboration along with community awareness, impact, and support of a culture where everyone belongs.

About Travelpro

At the heart of Travelpro® is a man who knew more about travel than most. As a commercial airline pilot, Bob Plath crisscrossed the globe a thousand times, always with suitcase in tow. He saw what happened to luggage over time and the toll in took on the traveler hauling it. Bob thought there had to be a better way. Dedication is at the heart of our success.

 At Travelpro®, we believe that a company is only as good as its people, and when associates are treated as the greatest asset, the worth of the company is magnified. We demonstrate this by fostering individual achievement, recognizing contributions, and rewarding excellence. With customers as our focus and people as our priority, even the sky is no limit.Travelpro is drug-free workplace, and an equal opportunity employer committed to diversifying its workforce. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.